Why I joined Askia

It’s my first blog post for Askia and I thought a good initial piece would be to summarise the key reasons why I joined the team here. So in no particular order… Jérôme – I have known Jérôme Sopoçko for over 20 years and he is an incredible talent. One of the best developers & technical brains in the MR industry, he is universally well-respected & liked and one of the go-to people the industry turns to for thought leadership. So a chance to work alongside him has…

A fortunate chain of events – a dry read

A fortunate chain of events

At Askia we love to talk about Askia things… and about a year ago, the technical team got together in a room and agreed on what was our biggest need: the ability to elegantly call a web service from a survey and decipher the result and store it appropriately. Web-service not included I have mentioned in previous articles how an API allows you extend your para-data. With the IP-address that you collect (and that we encrypt – GDPR is watching you), you can obtain the general location of…

“Simplicity is complexity well done” by DemoSCOPE

Simplicity is complexity well done

The following is a transcription of an article published by Stefan Klug, Head of Production at DemoSCOPE. It explains DemoSCOPE’s innovative approach to programming complex surveys, using Askia software.  While many market research projects today are created using DIY Software, DemoSCOPE usually solves technically demanding survey tasks for its clients. Traditional market research programming has always been, and still is to some extent, to transfer a paper questionnaire into a CAWI, CATI or CAPI application – question by question, sequence by sequence and language by language. We have had several…

Askia at Insight Show 2018

Image of london for Askia at Insight Show 2018

The Insight Show, one of the leading industry’s events in Europe, returns to London on 7 & 8 March and Askia will of course be there! This year, in addition to our presence on stand IC24, we will be on the Insight Showcase stage to talk about Data Visualisation together with our partner and stand neighbor E-Tabs. It’s happening on Day 1, 7th March, at 14.40pm. Registration is free for all Market Research professionals so there is no excuse to miss this opportunity to discover the latest industry…

Panel providers, unite – the speech at the ASC

Panel providers, unite! The speech

On the 9th of November, the ASC invited some panel providers to attend a discussion on panel harmonisation. The discussion was orchestrated by Tim Macer. Angus Webb, Panelbase James McCoy, Research Now Jane Usoskina, Lucid Joaquim Bretcha, Netquest (and Esomar) Jon Puleston, GMI Orkan Dolay, Respondi Here was my speech – the written version at least as I may have ad-libbed a few unscripted things. Market Research is changing. You have heard it a million times – not in the way that Ray Pointer announced. There will be…

Richard Collins becomes Askia’s first Chief Customer Officer

Askia announces top hire!

In this board-level role, Richard will manage and develop Askia’s international client base, as well as take overall responsibility for Askia UK office. Richard (pictured above) has built a unique track record in the Market Research industry playing key roles in leading companies. Most recently he was Chief Customer Officer for Big Sofa Technologies and before that he founded the first international office for Decipher Inc. in London (known as Decrypt and acquired by FocusVision). Prior to that, he has also held senior positions with Confirmit, Pulse Train…

MaxDiff grows!

MaxDiff grows!

This article provides an in-depth explanation of AskiaDesign‘s built-in capacity to manage MaxDiff data collection & analysis methodologies. For those of you who, like me, need a short reminder of what MaxDiff is; this is the definition provided by Wikipedia: The MaxDiff is a long-established academic mathematical theory with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance. It may be thought of as…

New KB article roundup

New KB article roundup

This article aims to provide you with the best of our most recently published articles on our Help Centre, these range from AskiaDesign and AskiaSurf to AskiaWeb. Redirect out of an Askia survey and back again Sometimes it’s required to leave an Askia survey to take part in an external exercise and return to the survey to complete it. In such cases, it may be required to take parameters from the Askia survey to the external application or page. This article will show an example of these requirements using AskiaDesign. Check out…

Askia User Survey 2017 results

Askia User Survey 2017 results header image

The 2017 edition of our popular Askia User Survey was mailed out this past spring. We received a record number of replies this year and once again, we were humbled by the tremendous amount of constructive feedback. Whether it was an appreciative nod to one of our teams, a smart suggestion for improvement, or an insightful story about your personal Askia experience: all your responses are incredibly valuable to us and help us bring the best out of our software. If you took part in the survey, we’d…

Askia exhibiting at Research & Results 2017

Askia at Research & Results 2017 header image

In about a month’s time, over 3,000 Market Research professionals will flock to Munich to attend Research & Results, one of the leading international trade show for the industry. Askia is a regular exhibitor at Research & Results and this year again, a sizeable Askia contingent will be in attendance, with team members traveling from Germany, France and Belgium for the occasion. Visitors, who can register online for free, are sure to be kept busy with 175 exhibitors and over 100 workshops to choose from. This year will also…