Hey! Succour

Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

Askiaface for iOS jam-packed with new features

Askiaface for iOS jam-packed with new features

The latest update of Askiaface for iOS, version 3.4.0, has been released on the App Store! While this major upgrade contains many small improvements and fixes, it’s main new feature is the added support for Askia Design Pages (ADP) and Askia Design Controls (ADC). This has been task long in the making to say the least! But you can now make use of the large library of layouts, themes and bespoke survey controls to improve the experience of interviewers and respondents alike. 3 mobile-first responsive ADPs and over…

How to enhance the respondent experience

Respondent-centric surveys

Let’s face it – there are still way too many boring questionnaires around. They can take so long to complete – some make Tolstoy’s War & Peace look like a tweet! These types of surveys can lose a respondent to our industry for months, if not years. We all know this. We see people speaking out about this at every conference and summit, but still we see the tedious surveys.  But we at Askia are not going to give up: so this is another call to arms to apply the advice we provide to our Market Research clients on how to enhance the user experience & how to be more respondent-centric:  Engage with the respondent  Simplify the process  Decrease…

Titanic Analysis!

The word titanic means ‘of exceptional strength, size, or power’ and we’d like you to keep this in mind when reading this latest blog showcasing AskiaAnalyse’s ability to link with R or Python, producing amazing analyses we could never run before in the Askia world! Background The dataset we will explore contains information about a sample of 889 passengers aboard the ill-fated Titanic, which was a British passenger liner operated by the White Star Line that sank in the North Atlantic Ocean in the early morning hours of…

The numbers just don’t add up…

The debrief is going well, the change in direction the end client needs to take is understood, the meeting is coming to a conclusion. Then the quiet one in the room asks you to go back to slide 26 – it’s the slide with one of the key tabulations with the important figures highlighted in green. The bomb is dropped, “The numbers don’t add up”. The numbers in the cells don’t add up. Everyone counts them. She is right. The researchers look at each other. They count again.…

What’s new in Codeit

Our friends at Digital Taxonomy have been busy working on adding new functionality in Codeit, and Askia was delighted to be able to welcome Tim Brandwood, CEO & CO-Founder, back for a webinar that showcased some of the highlights. Areas we will covered: Askia 5.5.3 Integration – both Askia and Digital Taxonomy have worked incredibly hard on the new integration via the Askia API. It is ready and already in use by a few Askia clients. Tim showed how the two systems now work together. Machine Translation –…

The show must go on

This time of year is traditionally the start of the festival season in Europe and in any normal year, many of the Askia team would be heading off in camper vans to immerse themselves in a collective celebration of art, music, food, drink & humanity. But this is no normal year. The festival and conference industry has been hit particularly hard by the COVID-19 pandemic and our friends in the MR industry that run their conferences are proving that adversity really is the mother of invention. They have…

Askia Design Control Gallery

As most of you know, our Christine is an enormously talented individual. Probably the number one person to go to at Askia when you want to know anything about Askia. She is also very helpful and one example of this is that, without any request to do so, she has created a really nice, new gallery of all the Askia Design Controls (ADCs). So now you can browse through all 47 ADCs and run examples to see if they can be a useful & neat way to make…

Askia extends its 2020 Spring Webinar Series

Askia webinar spring extension

These are unprecedented & challenging times. However one positive trend that does seem to be coming through is that there is currently a thirst for online learning. Our last two webinars were the most well attended that we have ever run and so we decided to organise two more. The first one was quite a technical session, all about the use of Askia Design Controls & Askia Design Pages (ADCs & ADPs) encompassing our ADX Studio – a unique place to create your own custom question controls and…

With Ipsos, Askia remains Askia!

With Ipsos Askia remains Askia

This blog article is an interview with Jérôme Sopoçko and Patrick George Lassale, co-founders of Askia. Originally published online on 23rd March 2020 in the Market Research News France website – original article in French. The announcement was made a few days ago: Ipsos is taking a majority stake in Askia, a specialist in software solutions for Market Research. Yet another acquisition one might say, as these are happening quite commonly these days in our industry. However, the news came as a surprise to at least some market…