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Author page: Richard Collins

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MyForce & Askia (an Ipsos Group company) join forces

Business, Customers 19th February 2025
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For the first time in the long history of Askia’s New Year cards, we had a whole group of people gracing the front page image.  There are a few good reasons for this. Firstly, we wanted to celebrate the coming together of MyForce and Askia as part of the Ipsos group. The acquisition of MyForce has been an Askia goal for many years, and Ipsos made it possible! The team at MyForce have been working closely with Askia clients for the past 20 years, by providing expertise in…

Reel Emotion: Phebi’s New Video Analytics Capability

Askiaanalysis, Askiafield 18th December 2023
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Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. ​The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…

Introducing themeit

Askiafield 9th November 2023
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Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible.  Once this is complete, you can view the results in a…

Analysing verbatims with generative AI

Askiafield 2nd October 2023
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Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…

10 Steps to help prevent Survey Fraud

Askiadesign, Askiafield 15th August 2023
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Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…

Anti-fraud Technique for Open Questions

Askiadesign, Askiafield, Customers 11th July 2023
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One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…

Survey Testing Mode

Askiadesign, Askiafield 27th June 2023
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Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…

Get to know . . . Jérôme Sopoçko

Social 17th May 2023
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What I do . . . I define the vision of where the Askia software range is going. I also fix bugs in the code I wrote 20 years ago. My proudest work achievement . . . Founding Askia with Patrick and making it a home for so long for so many of my colleagues. It does sound paternalistic, but I can live with that. My even more paternalistic achievement is to be the father of four boys – two of them I am not related to biologically…

Get to know . . . Michael Brennan

Social 20th March 2023
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What I do . . . I’m one of the Support Engineers at Askia. I assist our clients with a variety of technical topics, including (but not limited to) survey script writing, survey design, fielding setup, software installations, data exports, data analysis, etc. I also assist Askia and our clients with technical training, database management, and server maintenance. I wear many hats. 🎩 My proudest work achievement . . . Due to a combination of luck, brute force, and experience, I’ve solved several “needle in a haystack” installation…

BISON Recording Management Tool

Askiafield 15th March 2023
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Those clever people at MyForce have launched a new version of their BISON Recording Management Tool. We think that many Askia call centre managers and supervisors will be thrilled to find out that managing quality control can be made so much easier. A great deal of effort has been made to develop a time-saving tool that is both user-friendly and powerful. CATI Supervisor Software Call Centre managers already using the CTArchitect dialler alongside the Askia CATI solution will know about the increases in their call centre’s efficiency when…