Author page: Richard Collins

DIY Research, Made To Last

The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…

Short Text Coding

Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…

Technology & the future of market research @Festival of #NewMR

We were very proud to see that Askia’s very own Jérôme Sopoçko was one of the speakers at the inaugural French-language #NewMR event. The event was on Monday 12th of April. The event was run by the capable hands of Anne-Sophie Damelincourt, founder of Blue Lemon Insight & Strategy. Anne-Sophie discussed technology and the future of market research with Jérôme. A recording of the session is available here.

Phebi launch their Emotional Resonance Score

Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…

Unmasking Zorro

There was only going to be one theme for the 2020/21 Askia New Year card. Most years there are weeks of debate around Askia Towers, choosing what the global theme of the year just gone should be. So no wasted time this time around. It was clearly the pandemic. But how to find the right angle on what is a truly difficult situation for everyone? This one did take weeks of debate and brainstorming, until we organized one of those Zoom wine drinking gatherings. After a few glasses…

Brexit Post-Transition Period: UK Data Protection Note

At the time of publication of this note, it seems increasingly likely that the UK will not be granted an adequacy decision by the end of the transition period (31st December 2020). In this note, we look at how data will flow between the UK and Europe from 1st January 2021 and how the (EU) 2016/679 GDPR will apply to the UK when processing EU personal data in the UK. GDPR, DPA 2018 and Brexit: the background The General Data Protection Regulation ((EU) 2016/679) (GDPR) became directly applicable…

Askia Winter Webinar

Stephen Bronnec was the main attraction in the final Askia Webinar of 2020, where he revealed the new Askia platform, in advance of its launch early next year. The new platform is a fully SaaS version of Askia that brings together a series of linked online modules that allow users to create, field and report on their web surveys. In the session Stephen covered: Askia Portal Overview Demonstrated the end to end workflow (Design, Field, Vista) Showed the compatibility with the offline versions of Design & Supervisor Explained…

Askia New Year’s Card 2020/21

For many people, 2020 can’t come to an end soon enough and thankfully we don’t have much longer to wait before we can consign the year of this pandemic firmly into the past. Hooray to that! This is also the time of year when the Askia elves are busy creating our annual New Year’s greetings card. It’s Patrick’s turn to be the card “model” and it will come as no surprise to most of you to hear that a new costume has been ordered. Patrick is also growing…

Hey! Succour

Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

The numbers just don’t add up…

The debrief is going well, the change in direction the end client needs to take is understood, the meeting is coming to a conclusion. Then the quiet one in the room asks you to go back to slide 26 – it’s the slide with one of the key tabulations with the important figures highlighted in green. The bomb is dropped, “The numbers don’t add up”. The numbers in the cells don’t add up. Everyone counts them. She is right. The researchers look at each other. They count again.…