What’s up on Maxdiff ? By Christine Caggia Askiaanalysis, Askiadesign, Askiafield 20th February 2023 ShareFacebookLinkedInTwitter Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…
The Benefits of using Askia’s SaaS solution By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Product design 1st February 2023 ShareFacebookLinkedInTwitter As Askia gets closer to releasing the Rapide version of the software, this blog article explains why we will be offering a SaaS solution and the benefits that this should bring to all our clients. Definition Software as a Service (SaaS) is a delivery model for software applications where the provider hosts the software and makes it available to customers over the internet. In SaaS, customers access the software through a web browser, without the need for any installation or setup on their own systems. The provider is…
The A to Z of Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022 ShareFacebookLinkedInTwitter At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
WCAG compliance and Askia By Christine Caggia Askiadesign, Askiafield, Knowledge base 9th March 2022 ShareFacebookLinkedInTwitter If you want to provide visually impaired respondents with better accessibility to your questionnaires, then there are a number of functionalities in Askia that you should be aware of. As a first step we would recommend that you get yourself familiar with the accessibility standard, WCAG (Web Content Accessibility Guidelines), which outlines certain rules and best practices. Within Askia, we have decided to focus on the main recommendations of WCAG and provide you with an easy implementation with some of our ADCs and one of our ADPs (Askia…
Delineate and Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022 ShareFacebookLinkedInTwitter Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…
Using Web Services in Online Research By Jamey Corriveau Askiadesign, Askiafield 25th August 2021 ShareFacebookLinkedInTwitter Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…
Askia Winter Webinar By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Customers 27th November 2020 ShareFacebookLinkedInTwitter Stephen Bronnec was the main attraction in the final Askia Webinar of 2020, where he revealed the new Askia platform, in advance of its launch early next year. The new platform is a fully SaaS version of Askia that brings together a series of linked online modules that allow users to create, field and report on their web surveys. In the session Stephen covered: Askia Portal Overview Demonstrated the end to end workflow (Design, Field, Vista) Showed the compatibility with the offline versions of Design & Supervisor Explained…
How to enhance the respondent experience By Christine Caggia Askiadesign, Askiafield 11th September 2020 ShareFacebookLinkedInTwitter Let’s face it – there are still way too many boring questionnaires around. They can take so long to complete – some make Tolstoy’s War & Peace look like a tweet! These types of surveys can lose a respondent to our industry for months, if not years. We all know this. We see people speaking out about this at every conference and summit, but still we see the tedious surveys. But we at Askia are not going to give up: so this is another call to arms to apply the advice we provide to our Market Research clients on how to enhance the user experience & how to be more respondent-centric: Engage with the respondent Simplify the process Decrease…
