Freshly Available – Nested Rows By Seyf Altindal Askiaanalysis, Product design 13th June 2025 ShareFacebookLinkedInTwitter Nested rows is an exciting new feature in AskiaAnalyse that allows users to layer and cross questions in the side-break of tables. It works in a similar way to nested edges, which already allows you to do this in your column-break. This new functionality will be available in version 7. The nested rows functionality is present in a few other cross-tabbing tools and after listening to the feedback of our users we thought it would be a useful addition to AskiaAnalyse’s ever-expanding catalogue of features. The benefits are…
Brand coding now included in codeit’s Essentials package By Richard Collins Askiaanalysis, Business 10th June 2025 ShareFacebookLinkedInTwitter Askia is delighted to announce that the Brand Coding module of codeit is now available to all users with the ‘Essentials’ version of the platform. This module has been available for a few years now and has proven itself to be extremely productive when coding brand names in market research surveys, but this was only available in the premium ‘Explorer’ version. This commercial change opens this important functionality to all codeit users. So, what are the challenges of coding brands and how does codeit help? In the realm…
Six Reasons to Choose Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025 ShareFacebookLinkedInTwitter Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…
MyForce & Askia (an Ipsos Group company) join forces By Richard Collins Business, Customers 19th February 2025 ShareFacebookLinkedInTwitter For the first time in the long history of Askia’s New Year cards, we had a whole group of people gracing the front page image. There are a few good reasons for this. Firstly, we wanted to celebrate the coming together of MyForce and Askia as part of the Ipsos group. The acquisition of MyForce has been an Askia goal for many years, and Ipsos made it possible! The team at MyForce have been working closely with Askia clients for the past 20 years, by providing expertise in…
What’s New in AskiaAnalyse 5.6 By Seyf Altindal Askiaanalysis, Knowledge base 18th April 2024 ShareFacebookLinkedInTwitter We have recently released an article in our Knowledge Base detailing all the exciting new features packed into AskiaAnalyse 5.6. This blog post is an accompaniment, promoting the release and summarising the most useful, everyday features it contains. Filtered Weighting Filtered weighting removes the need for manual intervention when implementing certain weighting schemes. We have a blog article on this handy new feature here. The article contains a video where I walk through an example that AskiaAnalyse could not handle previously. In summary, you’ll see these new options…
Reel Emotion: Phebi’s New Video Analytics Capability By Richard Collins Askiaanalysis, Askiafield 18th December 2023 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…
Introducing themeit By Richard Collins Askiafield 9th November 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible. Once this is complete, you can view the results in a…
Analysing verbatims with generative AI By Richard Collins Askiafield 2nd October 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…
10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
