The A to Z of Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022 ShareFacebookLinkedInTwitter At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Printemps des études ’22 By Christine Caggia Business 12th September 2022 ShareFacebookLinkedInTwitter Askia invites you to Printemps des études ’22, at the Palais des Congrès in Paris on 29-30 September. We will kick off the autumn with the latest Printemps des études event and we would like to invite everyone to visit the show, meet the Askia team and discover all that Askia has been working on since the last edition of the event. Discover Rapide Anastassia, Catherine, Christine, Jérôme, Maarten, Patrick, Stephen will share a fresh experience with our new Rapide platform. Creating surveys, whether simple, complex or automated,…
#ESOMAR75 in Toronto By Richard Collins Business, Customers, Social 2nd September 2022 ShareFacebookLinkedInTwitter A large crew from Askia will be attending the very special 75th ESOMAR Congress on September 18-21 at the Sheraton Centre Toronto Hotel, in Canada. For those of you who plan to attend, we’ll be at booth #9 in the exhibition space, where we hope you’ll swing by to see us. The other bit of significant news is that, true to tradition, we’ll be hosting a party immediately following ESOMAR’s Welcome Reception on the Sunday evening. All are welcome! Details are as follows: When? Sunday, September 18th from 9:00 PM until 12:00AM.…
Askia User Survey results 2022 By Christine Caggia Business, Product design 15th June 2022 ShareFacebookLinkedInTwitter The latest Askia User Survey was mailed out in April 2022. Once again, we received a lot of amazing feedback and we are humbled by your honesty, whether you were a new user, an expert, a satisfied customer or a user that had a few suggestions as to how we can improve (and of course there is always room for improvement). Your feedback has been reviewed constructively and will be used to help shape our products and services into the future. If you took part in the survey,…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
WCAG compliance and Askia By Christine Caggia Askiadesign, Askiafield, Knowledge base 9th March 2022 ShareFacebookLinkedInTwitter If you want to provide visually impaired respondents with better accessibility to your questionnaires, then there are a number of functionalities in Askia that you should be aware of. As a first step we would recommend that you get yourself familiar with the accessibility standard, WCAG (Web Content Accessibility Guidelines), which outlines certain rules and best practices. Within Askia, we have decided to focus on the main recommendations of WCAG and provide you with an easy implementation with some of our ADCs and one of our ADPs (Askia…
Delineate and Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022 ShareFacebookLinkedInTwitter Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…
DIY Research, Made To Last By Richard Collins Product design 29th October 2021 ShareFacebookLinkedInTwitter The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…
Printemps des études ’21 By Christine Caggia Business 6th September 2021 ShareFacebookLinkedInTwitter Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…
