Get to know . . . Ramona Stratton

What I do . . . Most of my career I have done HR and employee relations, but these past few years my focus has been more on key account management and office administration.  This has not been a career change, but I must admit that I am enjoying it very much! My proudest work achievement . . . To continue to have an amazing working relationship with my team and our US-based clients – it’s been almost eight years now.   If I wasn’t working for Askia, I…

Get to know . . . Jordan Grindle

What I do . . . Technical Support Specialist (AKA Professional Ticket Wrangler). My proudest work achievement . . . Single-handedly tackling a very challenging, multi-month consulting project. If I wasn’t working for Askia, I would be . . . Proselytizing the merits of Cthulhu (from the acclaimed H.P. Lovecraft short story ‘Call of Cthulhu’), making a passable politician. The best advice I ever received was . . . Use two thin coats to paint your Warhammer minis, instead of one thick coat. If I could time travel…

What’s up on Maxdiff ?

Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…

New AskiaFace updates for Android and iOS versions

We are delighted to announce that the latest updates of AskiaFace for iOS and Android will be released imminently. These updates include the following improvements and fixes: For iOS version 3.4.2 (available only from iOS 14+): Core engine upgrade to version 5.5.3 Added support for the latest (v4) Askia Design Pages (ADPs) and Askia Design Controls (ADCs) Created a new user interface that includes a dark mode Various bugs fixes and refactoring: Interview.AgentName doesn’t retrieve any value in AskiaFace for iOS v3.4.1 (AS-41) Additional CSS field not interpreted…

The Benefits of using Askia’s SaaS solution

This blog article explains why Askia will be offering a SaaS solution in the future and the benefits that this should bring to all our clients. Definition Software as a Service (SaaS) is a delivery model for software applications where the provider hosts the software and makes it available to customers over the internet. In SaaS, customers access the software through a web browser, without the need for any installation or setup on their own systems. The provider is responsible for maintaining and updating the software, and clients…

The A to Z of Askia

At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…

Open-ended questions – a guide

The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…

Printemps des études ’22

Askia invites you to Printemps des études ’22, at the Palais des Congrès in Paris on 29-30 September. We will kick off the autumn with the latest Printemps des études event and we would like to invite everyone to visit the show, meet the Askia team and discover all that Askia has been working on since the last edition of the event. Discover Rapide Anastassia, Catherine, Christine, Jérôme, Maarten, Patrick, Stephen will share a fresh experience with our new Rapide platform. Creating surveys, whether simple, complex or automated,…

#ESOMAR75 in Toronto

A large crew from Askia will be attending the very special 75th ESOMAR Congress on September 18-21 at the Sheraton Centre Toronto Hotel, in Canada. For those of you who plan to attend, we’ll be at booth #9 in the exhibition space, where we hope you’ll swing by to see us. The other bit of significant news is that, true to tradition, we’ll be hosting a party immediately following ESOMAR’s Welcome Reception on the Sunday evening. All are welcome! Details are as follows: When? Sunday, September 18th from 9:00 PM until 12:00AM.…