What’s up on Maxdiff ? By Christine Caggia Askiaanalysis, Askiadesign, Askiafield 20th February 2023 ShareFacebookLinkedInTwitter Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…
Printemps des études ’22 By Christine Caggia Business 12th September 2022 ShareFacebookLinkedInTwitter Askia invites you to Printemps des études ’22, at the Palais des Congrès in Paris on 29-30 September. We will kick off the autumn with the latest Printemps des études event and we would like to invite everyone to visit the show, meet the Askia team and discover all that Askia has been working on since the last edition of the event. Discover Rapide Anastassia, Catherine, Christine, Jérôme, Maarten, Patrick, Stephen will share a fresh experience with our new Rapide platform. Creating surveys, whether simple, complex or automated,…
Askia User Survey results 2022 By Christine Caggia Business, Product design 15th June 2022 ShareFacebookLinkedInTwitter The latest Askia User Survey was mailed out in April 2022. Once again, we received a lot of amazing feedback and we are humbled by your honesty, whether you were a new user, an expert, a satisfied customer or a user that had a few suggestions as to how we can improve (and of course there is always room for improvement). Your feedback has been reviewed constructively and will be used to help shape our products and services into the future. If you took part in the survey,…
WCAG compliance and Askia By Christine Caggia Askiadesign, Askiafield, Knowledge base 9th March 2022 ShareFacebookLinkedInTwitter If you want to provide visually impaired respondents with better accessibility to your questionnaires, then there are a number of functionalities in Askia that you should be aware of. As a first step we would recommend that you get yourself familiar with the accessibility standard, WCAG (Web Content Accessibility Guidelines), which outlines certain rules and best practices. Within Askia, we have decided to focus on the main recommendations of WCAG and provide you with an easy implementation with some of our ADCs and one of our ADPs (Askia…
Printemps des études ’21 By Christine Caggia Business 6th September 2021 ShareFacebookLinkedInTwitter Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…
Key successes for DIY Platforms: Simplicity, Innovation and Expertise By Christine Caggia Business 30th March 2021 ShareFacebookLinkedInTwitter We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…
How can we help you? By Christine Caggia Knowledge base 3rd February 2021 ShareFacebookLinkedInTwitter Here at Askia, we are proud to announce the launch of our brand new user web pages! We think you will enjoy this new, user-friendly area, designed with lots of fresh & easy-to-navigate information and articles. We have been busy both importing content that previously existed and also creating new content that we felt was missing. Much thought and effort has been put into tagging all the different pieces of content, so that it should be easier to find what you are looking for. The information is broadly divided…
How to enhance the respondent experience By Christine Caggia Askiadesign, Askiafield 11th September 2020 ShareFacebookLinkedInTwitter Let’s face it – there are still way too many boring questionnaires around. They can take so long to complete – some make Tolstoy’s War & Peace look like a tweet! These types of surveys can lose a respondent to our industry for months, if not years. We all know this. We see people speaking out about this at every conference and summit, but still we see the tedious surveys. But we at Askia are not going to give up: so this is another call to arms to apply the advice we provide to our Market Research clients on how to enhance the user experience & how to be more respondent-centric: Engage with the respondent Simplify the process Decrease…
Survey programming & data processing expert wanted By Christine Caggia Jobs 20th February 2019 ShareFacebookLinkedInTwitter Under the responsibility of the MOAÏ Production Director, you carry out the computerisation and statistical processing of the operations set up by the Research Managers, using all the necessary statistical methods. On a daily basis, you will be led to: Script the questionnaires for any data collection (CAPI / CATI / CAWI) Manage the contact lists provided by the client (check out/ Identification of stratification variables. Link the file to the questionnaire/if needed additional search of numbers Sample /Set up quotas Monitor the field progress, manage quotas Design…
Askia at Printemps des Etudes By Christine Caggia Business 30th March 2017 ShareFacebookLinkedInTwitter Askia will be at the Printemps des Etudes at the Palais Brongniart for the 6th edition, the April 20th & 21st 2017. As a key player and innovative partner in the French research market, we couldn’t miss this opportunity to be once again at Printemps des Etudes to showcase our latest solutions as well as our vision: One shop and extended solution for visionary agencies GDPR compliant Integration and step beyond on voice technology: Bison Genius community management platform: Platform One New partnership with E-tabs on dataviz: Iris (to come) A new…
