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Filtered Weighting

Askiaanalysis 12th April 2023
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‘Filtered Weighting’ is an exciting new feature recently added to AskiaAnalyse. It removes the need for manual intervention when implementing certain weighting requirements. Probably the best way to explain the feature is to show you a working example, so I’ve put together a five-minute video demonstration of the new feature which can be viewed below. In the example, the requirement is to equally weight all but one of the responses of a question. The remaining response is to be left unweighted i.e. its observed percentage does not change…

What’s up on Maxdiff ?

Askiaanalysis, Askiadesign, Askiafield 20th February 2023
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Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…

The Benefits of using Askia’s SaaS solution

Askiaanalysis, Askiadesign, Askiafield, Product design 1st February 2023
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This blog article explains why Askia will be offering a SaaS solution in the future and the benefits that this should bring to all our clients. Definition Software as a Service (SaaS) is a delivery model for software applications where the provider hosts the software and makes it available to customers over the internet. In SaaS, customers access the software through a web browser, without the need for any installation or setup on their own systems. The provider is responsible for maintaining and updating the software, and clients…

The A to Z of Askia

Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022
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At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…

Delineate and Askia

Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022
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Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…

Short Text Coding

Askiaanalysis, Askiafield 24th May 2021
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Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…

Automation & Tracking Surveys

Askiaanalysis, Knowledge base 19th May 2021
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“You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…

Askia Winter Webinar

Askiaanalysis, Askiadesign, Askiafield, Customers 27th November 2020
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Stephen Bronnec was the main attraction in the final Askia Webinar of 2020, where he revealed the new Askia platform, in advance of its launch early next year. The new platform is a fully SaaS version of Askia that brings together a series of linked online modules that allow users to create, field and report on their web surveys. In the session Stephen covered: Askia Portal Overview Demonstrated the end to end workflow (Design, Field, Vista) Showed the compatibility with the offline versions of Design & Supervisor Explained…

Titanic Analysis!

Askiaanalysis 6th August 2020
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The word titanic means ‘of exceptional strength, size, or power’ and we’d like you to keep this in mind when reading this latest blog showcasing AskiaAnalyse’s ability to link with R or Python, producing amazing analyses we could never run before in the Askia world! Background The dataset we will explore contains information about a sample of 889 passengers aboard the ill-fated Titanic, which was a British passenger liner operated by the White Star Line that sank in the North Atlantic Ocean in the early morning hours of…