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Six Reasons to Choose Askia

Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025
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Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…

What’s New in AskiaAnalyse 5.6

Askiaanalysis, Knowledge base 18th April 2024
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We have recently released an article in our Knowledge Base detailing all the exciting new features packed into AskiaAnalyse 5.6. This blog post is an accompaniment, promoting the release and summarising the most useful, everyday features it contains. Filtered Weighting Filtered weighting removes the need for manual intervention when implementing certain weighting schemes. We have a blog article on this handy new feature here. The article contains a video where I walk through an example that AskiaAnalyse could not handle previously. In summary, you’ll see these new options…

Reel Emotion: Phebi’s New Video Analytics Capability

Askiaanalysis, Askiafield 18th December 2023
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Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. ​The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…

Filtered Weighting

Askiaanalysis 12th April 2023
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‘Filtered Weighting’ is an exciting new feature recently added to AskiaAnalyse. It removes the need for manual intervention when implementing certain weighting requirements. Probably the best way to explain the feature is to show you a working example, so I’ve put together a five-minute video demonstration of the new feature which can be viewed below. In the example, the requirement is to equally weight all but one of the responses of a question. The remaining response is to be left unweighted i.e. its observed percentage does not change…

What’s up on Maxdiff ?

Askiaanalysis, Askiadesign, Askiafield 20th February 2023
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Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…

The A to Z of Askia

Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022
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At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…

Delineate and Askia

Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022
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Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…

Short Text Coding

Askiaanalysis, Askiafield 24th May 2021
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Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…

Automation & Tracking Surveys

Askiaanalysis, Knowledge base 19th May 2021
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“You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…