Author page: Jérôme Sopoçko

Talkin’ bots an’ revolution

Talkin bots an revolution

A visit to the ESOMAR congress is a sure way to know what’s the next fad or major shift in Market Research. And in September, I counted 4 papers about chat bots. As a proud supporter of the ASC, I am going to point out that the first good paper I saw at a MR conference was at the May 2017 day conference by Simon Neve of Wizu fame. I am not usually afraid of jumping on the bandwagon but in that same conference, Chris Davison and I…

Pirates’ favourite language? ARRRRR!

Pirates' favourite language?

The first time I heard about modelling and advanced statistics was when I read Isaac Asimov’s Foundation. The second time – a good 10 years later – was when I was taught about Factor Analysis by Herve de Milleville at university, and then later met Jean-Paul Benzecri, Ludovic Lebart and André Salem. My thought then was that Hari Seldon’s dream had come true. Unfortunately years of practice have put a damper on my hopes – post rationalisation made me blame Chaos Theory and as the famous adage goes:…

Design: Feet on the ground, head in the cloud

Design: feet on the ground, head in the cloud

The legend goes that, one day, we will release Design6, our online survey programming package. Check the night sky for a star indicating the Orient because D6 is scheduled for this winter. In the meantime, the D5 team is still very active. As we often do with other software, we first test and release functionalities for offline apps (in 5.4 and 5.5) to make them available later online (in D6). We have communicated already on the new Web Service routing and the changes to AskiaScript so JSON would…

A fortunate chain of events – a dry read

A fortunate chain of events

At Askia we love to talk about Askia things… and about a year ago, the technical team got together in a room and agreed on what was our biggest need: the ability to elegantly call a web service from a survey and decipher the result and store it appropriately. Web-service not included I have mentioned in previous articles how an API allows you extend your para-data. With the IP-address that you collect (and that we encrypt – GDPR is watching you), you can obtain the general location of…

Panel providers, unite – the speech at the ASC

Panel providers, unite! The speech

On the 9th of November, the ASC invited some panel providers to attend a discussion on panel harmonisation. The discussion was orchestrated by Tim Macer. Angus Webb, Panelbase James McCoy, Research Now Jane Usoskina, Lucid Joaquim Bretcha, Netquest (and Esomar) Jon Puleston, GMI Orkan Dolay, Respondi Here was my speech – the written version at least as I may have ad-libbed a few unscripted things. Market Research is changing. You have heard it a million times – not in the way that Ray Pointer announced. There will be…

Panel providers of the world, unite!

Panel providers of the world, unite header image

The short story The industry is demanding more streamlining and automation… the only way that can happen is via standards – what are the Panel providers doing/proposing to do in this respect? We would like better visibility on their APIs and the differences between them… possibly talk about harmonising some key variables. We think there should be an automated standard evaluation of surveys in terms of length and complexity to better pre-evaluate the cost of sample. We would like panel providers to explain their position – and their…

Welcome to the machine

Welcome to the machine header image

The following is a transcript of a talk given by yours truly and Chris Davison from KPMG Nunwood at ASC’s One Day Conference on the Challenges of Automation in Survey Research on May, 11th 2017. Introduction We have entered the golden era of automation –in other word: make machines do things. At first it was repetitive and simple things – find duplicates in a sample list, copy that survey and substitute the word Coca-Cola by Pepsi and send the results to all the executives of the relevant company…

Of Askia Scripts and Functions

Of Askia Scripts and Functions

Introduction: What are Askia Scripts for? Or should I say what are their function? AskiaScripts were designed to evaluate conditions within a survey – at first to branch the survey and then to set values to (often dummy) questions. They needed to be easy to write (and re-read!) and the user should know at creation time if the script was going to succeed or not. The needs to improve AskiaScripts came as our clients’ surveys became incredibly complex – and that we used our language to produce our…

Quota: sticking to the script

Quota: sticking to the script

Nobody likes quota. They have the off-putting echo of a well-wishing community reluctantly leaving Apartheid behind. If researchers mention quota, it’s because you did not hit the targets. If a financial director mentions them, it’s to tell you how you went over and blew the budget. You do not like quota – and us, programmers, well, it was never our favourite part of the job. But with askiafield 5.4, we have put that behind us and made quota sexy. We have rebuilt the quota interface and the quota…