Author page: Jérôme Sopoçko

Enter the automation era!

The Era Of Automation Has Started header image

It’s not new, Market Research is doing badly. A few years back, to improve profitability, most major MR institutes have been sub-contracting Survey Programming and Data Processing to Eastern Europe or Asia. This has not been enough. The next step to increase productivity is automation. The successful launch of Zappi Store has made every one acutely aware of this. Zappi Store uses Millward Brown or Brainjuicer’s methodology to run very formatted studies, entirely automated at unbeatable costs. They have a survey with a few customisable parameters – say…

AskiaAnalyse: team me up, Scotty!

Askia Analyse team me up Scotty header

The software in the Askia range have been designed to work alongside each other.  If you know how your survey tree looks in Design, you will not be surprised by how it looks in Analyse. That’s the whole point of an integrated suite. Analyse has mainly been designed to work with a single user, creating their weightings, calculated variables and filters in their QES file. When we realised that a lot of our users were working on continuous surveys, we introduced Surf files: the analysis definitions were stored…

The Electric Kool-Aid Askia Test

Abstract: Survey scripting and coding have lots in common and we should bring testing techniques into Survey Design. For this we have improved Random Data Generation and created a new Tools module called “Script Verification”. SurveyMonkey, Google consumer surveys and other disruptive DIY technologies have changed the Market Research industry. Any marketing director can put together an online survey, get sample from a number of panel providers and have results to their strategic questions in hours. But Askia software is not designed for marketing directors. It has been…