Big Data with just one digit By Jérôme Sopoçko Lab 11th October 2016 ShareFacebookLinkedInTwitter I know some of you think I only attend conferences for the free food, the drinks and the social scene. They are right – no point in me denying. But in-between parties, I tend to heal my hang-overs in the semi-darkness of conferences. Coming back from the ASC and ESOMAR, there are a few new tendencies in the Autumn/Winter MRX fashion. Forgotten MROC, gamification, mobile research, Big Data – that’s so last year… it’s main stream, dude. These days the cool kids talk about Automation, Data fusion, Artificial Intelligence……
Enter the automation era! By Jérôme Sopoçko Askiafield 25th July 2016 ShareFacebookLinkedInTwitter It’s not new, Market Research is doing badly. A few years back, to improve profitability, most major MR institutes have been sub-contracting Survey Programming and Data Processing to Eastern Europe or Asia. This has not been enough. The next step to increase productivity is automation. The successful launch of Zappi Store has made every one acutely aware of this. Zappi Store uses Millward Brown or Brainjuicer’s methodology to run very formatted studies, entirely automated at unbeatable costs. They have a survey with a few customisable parameters – say…
AskiaAnalyse: team me up, Scotty! By Jérôme Sopoçko Askiaanalysis 21st July 2016 ShareFacebookLinkedInTwitter The software in the Askia range have been designed to work alongside each other. If you know how your survey tree looks in Design, you will not be surprised by how it looks in Analyse. That’s the whole point of an integrated suite. Analyse has mainly been designed to work with a single user, creating their weightings, calculated variables and filters in their QES file. When we realised that a lot of our users were working on continuous surveys, we introduced Surf files: the analysis definitions were stored…
The Electric Kool-Aid Askia Test By Jérôme Sopoçko Askiadesign 13th January 2015 ShareFacebookLinkedInTwitter Abstract: Survey scripting and coding have lots in common and we should bring testing techniques into Survey Design. For this we have improved Random Data Generation and created a new Tools module called “Script Verification”. SurveyMonkey, Google consumer surveys and other disruptive DIY technologies have changed the Market Research industry. Any marketing director can put together an online survey, get sample from a number of panel providers and have results to their strategic questions in hours. But Askia software is not designed for marketing directors. It has been…
