Informa reports greater efficiency and control with lower cost using Askia

The following is an article written by Susan Hines, Manager, Experience Research at Informa, and Jamey Corriveau, Director of US Operations at Askia. It relates Informa’s decision to move their survey data collection to Askia and the powerful metrics they experienced as a result.

Before partnering with Askia, we were outsourcing Informa Financial Intelligence survey data collection. Two years into our relationship with Askia, we can report 20% reduction in costs with far greater control over our custom-designed programs, and we are able to serve our clients more efficiently and with faster response times.


At Informa Financial Intelligence, the world’s leading provider of fund management, wealth management, investment banking and retail banking market intelligence and competitive research, we have deployed Askia across all the customer engagement and loyalty research we do for our clients in the retail banking sector. Our signature SEA Score benchmark study was launched on Askia in Q3 of 2016, and now provides our retail banking clients with unparalleled understanding of their customer and member engagement and its effects on their organizations.


The cost structures were rigid and not scalable when all survey programming, hosting, data collection, and data processing were outsourced, and deploying our own surveys was expensive. Working with vendors left us at the mercy of their timetables, pricing, and technology platforms—some of which were looking dated and out of style.

How Askia helped

Long-term customer engagement survey programs were reprogrammed on Askia, giving them an updated look and feel and making them fully responsive to the latest mobile technology platforms, thereby enhancing the survey experience for our clients’ customers. Using Askia has made it much faster and easier to program and launch new one-off and ongoing survey programs. In addition, our data collection and analysis are all hosted by us, affording greater security and control.


With Askia, we have greater flexibility in survey design, programming, look-and-feel, and timing. Having survey programming, data collection, and analysis in a single platform minimizes time and errors. This has not only saved us a significant amount of money, it allows us to respond to our client requests more quickly, often within minutes or hours instead of days. This frees us up to spend more time, probably several more hours a week, on the value-added reporting and deepening the insights that inform our clients’ businesses. 

Informa and Askia quotes


Susan Hines, Manager, Experience Research at Informa, states:

“None of this would be possible without the most responsive and helpful support team Askia provides.”



Jamey Corriveau, Director of US Operations at Askia, adds:

“Finding ways to drive our customers’ business success is the reason we, at Askia, develop software.”

Iris Breakfast Seminars – Save the Date!

Iris is our brand new online dashboard design platform developed in conjunction with E-Tabs.

To celebrate Iris’ launch and properly introduce its revolutionary features, we are holding a series of breakfast seminars in London, New York, Los Angeles and Paris.

Attendees will get the chance to view a demo by E-Tabs’ Iris expert Russ Budden, quizz the Askia and E-Tabs teams and network with fellow market researchers over a delicious breakfast.

Register now to save your seat!


London on Tuesday 30th October, 2018

Venue: i-view London, Wellington House, 125-130 Strand, London, WC2R 0AP


New York on Tuesday 13th November, 2018

Venue: 11 East 44th Street, New York, NY 10017, 3rd Floor, Suite 301


Los Angeles on Thursday 15th November, 2018

Venue: coming soon


Paris on Tuesday 20th November, 2018

Venue: coming soon


What’s new in askiadesign 5.4.9 ?

The latest release of askiadesign is jam-packed with new features (along with the usual fixes!); here are some of the most notable ones:

New routing: Query Web Service

We have added a new routing: Query a web service. It allows you to call a Web Service in order to have your survey interact with external data, third-party web applications, … The interface allows you to run different scripts depending on the success of the call and to manipulate and store the different parts of the response. We can manipulate XML or JSON response formats directly using  askiascript.

Screenshot of Query Web Service routing

If you want to know more about this new routing, check out a previously related blog post.

Selecting default ADCs

While we had already added the possibility to set default Askia Design Controls for closed, multiple & question table variables, we have now added numeric, open ended and date questions in your survey’s Screen Generation options:

Default ADCs

Open live survey

This nifty new feature allows you to open a live survey directly from within askiadesign without having to open Supervisor in order to apply updates to a survey present in askiafield:

Open Live Survey

In order to set this up, you’ll just need to add Design as a module in Supervisor and allow the relevant user to have multiple logins as well as allow the Design module in the user’s restrictions.

Select Platform One community

Whenever you add Platform One questions to a survey, the application checks if the survey has already got some questions defined and associated to Platform One.If no question has yet been defined, the system lets you select from a list of predefined communities:

Select Platform One community

New additions to Dynamic Libraries

We have added some new functionality to our very useful Dynamic Library feature:

  • Text substitution
  • Entering a list of responses
  • Uploading a resource
  • Conditional selection of questions / responses / routings
  • Import responses & corresponding entry codes from an external DB
  • Import an entire survey within a master survey template

For a more detailed description of each of these new features for dynamic libraries, check out this Knowledge Base article!

E-Tabs and Askia launch Iris

E-Tabs and Askia launch Iris, a revolutionary online dashboard design platform for market research.

24th September, 2018 – London, UK – E-Tabs, the leading provider of market research data visualization and automated reporting solutions, and Askia, the leading provider of state-of-the-art software for surveys and analysis, announce the launch of their new online dashboard design platform, Iris.

Iris is the only dashboard solution that completely caters to the needs of market researchers. Fully hosted in the cloud, Iris features powerful MR savvy data handling and advanced data visualization capabilities within an incredibly easy interface – giving the ability for both novice and advanced users to create their own customized and highly impactful online, interactive dashboards in minutes.


Askia and E-Tabs make a perfect match; our offerings complement each other”, says Jérôme Sopoçko, Askia founder. “Through this partnership we are effectively combining our expertise in analysis and reporting to create a very compelling proposition for the industry.

Benjamin Rietti, CEO of E-Tabs says, “Today it’s not enough for market research providers to just pay lip service to the online reporting concept; clients are demanding cutting-edge visualizations and platforms that respond dynamically to the needs of their projects and collaboration needs.  Iris heralds a new dawn for online Dashboard reporting – putting incredibly powerful reporting capabilities in the hands of every researcher.  The MR industry has been trying to shoehorn BI tools to force them to understand MR’s unique data structures and reporting needs, and Iris changes all of that.

Iris will be showcased at ESOMAR this week, with a dedicated ‘experience hub’ next to stand 19. Attendees will get the chance to use Iris themselves, view a demo or quiz the E-Tabs and Askia teams.

For those not attending ESOMAR, a series of webinars will be held online after the conference.  Register now for an exclusive launch webinar of Iris. To find out more about Iris, contact us now at


ESOMAR Congress 2018 and Askia Party with Lucid!

A large crew from Askia will be attending the annual ESOMAR Congress on September 23-26 at the Maritim Hotel in Berlin, Germany. For those of you who plan to attend, we’ll be at booth #19 in the exhibition space, where we hope you’ll swing by to see us.

The other bit of significant news is that, true to tradition, we’ll be hosting a party immediately following ESOMAR’s Welcome Reception. This year, we’re super happy to have Lucid join the party!

Details are as follows:


Sunday, September 23th from 9:00 PM until 12:00AM.


Lindenbräu, a beer restaurant located a 10-minute walk from the Congress.

Dress code?

Something, anything

Design: Feet on the ground, head in the cloud

The legend goes that, one day, we will release Design6, our online survey programming package. Check the night sky for a star indicating the Orient because D6 is scheduled for this winter. In the meantime, the D5 team is still very active. As we often do with other software, we first test and release functionalities for offline apps (in 5.4 and 5.5) to make them available later online (in D6). We have communicated already on the new Web Service routing and the changes to AskiaScript so JSON would be natively supported. We have also released the Askia Design Pages (ADP) – the page equivalent to an ADC. This greatly simplifies and augments flexibility to the internet options. One of the main advantages is that you can now create forms that do not require a full refresh of the page.
Since 5.4 a lot of things have happened in Design – not just a revamp of the interface (which we did too!).

Jupiter – just divine

First we added Jupiter – a clever use of the NodeJS technology which turns Design into a local web server. This means you can test your web survey in Chrome or Firefox without publishing the survey and any change to the survey is reflected immediately in the browsers. And if your phone or your tablet is on the same network as your laptop, through WiFi for instance, this means you can test your survey directly on your mobile device.
Even better than this: every test interview that you run is saved so you can interrupt your flow, fix a problem (typo, routing, layout) and come back to the very same screen and see if the changes you have done solved the problem.
Here is a small video showing how this works!

Interactive library

For better survey quality and efficiency, most MR companies heavily template their surveys. If you are testing an ad, you want to simply upload the mp4 media resource, enter the name of the product and maybe the list of its competitors and voila. We have created a whole web app for this (something similar to the systems that Zappi and Wizer offer – contact us if you want more info). The good news is that technology is available in D5 too – this means you can parametrize a whole survey or just a block of questions that you use often like demographics or a max-diff exercise. The great news is that if you have created an analysis portfolio with the template, this portfolio will be directly usable – so your analysis will also be ready in one click.

Another great thing with interactive libraries is that you can specify that a set of responses comes from a database (along with their unique Ids imported as entry codes). This means that if you are maintaining somewhere a list of brands or medias you can ensure your survey is up to date right away – with the possibility of neatly aligning the waves with Surf thanks to these entry codes.

Automate your supervisor

Either you know that we have an API for AskiaField or you never read our blog. If it’s the latter, I have some good news for your first read: there is an API for AskiaField. This means you can totally automate everything a supervisor does: put a survey online, define quota, assign lists and export the data. This has great implications for all the software range.
We have added the “Open live Survey” in Design, Tools and Analyse. It’s a dialog box that asks that you provide a URL (to AskiaField and Supervisor) user name and a password. It then displays the list of surveys you can read according to the Field restrictions. This is crucial for GDPR as the system knows if you have access or not to privately identifiable data and gives you the key to decrypt or not in Tools or Analyse. It also records when you have access to it.

Test your quota in Design

For Design, this means you can modify a survey directly without Supervisor, but that’s not the main advantage. You can query the state of the quota in CCA and test your survey with these very quota. You can – in Design – change the targets, the number of completes and see how it affects your complicated least filled quota. Now you can really test all these great new functions we added in the script engine and that your favourite prolific author described here.

Proper quality management? Check!

There is a little known tool in AskiaWeb which is about to become the coolest Askia feature. In the properties of your survey in Supervisor, you have an option called “Allow feedback”. If you allow that for test interviews (or all interviews), it means that anyone can report a problem in an Askia Survey, highlight the error and the survey programmer receives the error, a capture of the screen with the highlight and the interview with the actual data. How does the the survey programmer get this information? By clicking View / Feedback issues… and all the selected issues are imported and you can reproduce the interview in design at the exact same place that where the bug was reported with the exact same interview data and the correct quota state. We don’t think anyone in the industry has something remotely as good as this!

Web services everywhere

Playing with web services is cool – it allows us to renew your license every year without you having to call and asking for a license key: we simply check if the contract has been renewed in our database and we let you work normally. We can also check if the team has created new ADCs in the Askia library (or modified existing ones) and by connecting to Github where we publish all the controls, you can automatically download all the updates for the your current installed design version.

We have said it before, it’s the dying stars that shine the brightest – the new versions of D5 are blinding! But we believe there will still be a place for an offline app so you can create and test your software without a browser – pretty much like there is still a place for Analyse in the Vista era or or like AskiaFace, our CAPI product, does not need a constant internet connection. Even in this very connected world, there is a place for offline.

Askia’s June Webinars Series

We were pleased having you for our special webinars series, “Simplicity is complexity well done”, hosted by Askia and featuring innovative solutions from Askia and its network of partners.

Taking place throughout the month of June 2018, each of the exclusive webinars focused on a specific solution designed by and for market research professionals, providing smart tools to handle complex survey data.

Started June 7th, every Thursday at 4pm UK time:

Genius is in the detail: Platform One

Thursday 7 June, 2018 – 1st Session

Ed Messent (Platform One) provided an in-depth overview including a live demo of Platform One, the only genuinely unified Insights Management Platform that will change the way you manage Panel, Communities and Voice of the Customer.



A new angle on reporting survey data: askiasurf, askiavista and askiaanalyse

Thursday 14 June, 2018 – 2nd Session

Christine Caggia-Porruncini (Askia) showed you all the tools that you need to quickly and effectively generate insights from your data. You can learn how to perform analyses across multiple survey waves seamlessly ; how to bring your data to life and finally, how to extract the diamond from the coal.

A game-changer in the dashboard design market: Iris

Thursday 21 June, 2018 – 3rd Session

Russ Budden (E-Tabs) provided an exclusive preview of IRIS, the full-featured dashboard design platform specifically tailored to the needs of market research. In the below video, you will discover that IRIS has unique capabilities and understand why it is a game-changer for our industry.


The new gold standard for coding: Codeit Professional

Thursday 28 June, 2018 – 4th Session

Our experts from Digital Taxonomy demonstrated how Codeit will transform the quality and speed of how you create insight from unstructured text, including survey verbatims, customer reviews, feedback, public consultations and many other data sources.

Askia is recruiting a C++ developer in Paris!

UPDATE: this position is now closed! Don’t hesitate to check back later :)

Askia is recruiting a C++ developer to join our expanding dev team in Paris! In an experienced Agile dev team, you will help maintain and evolve the Askia APIs that support our web & mobile applications on which over 10 million interviews are collected every year. You will be in close contact with our other dev teams in London, Belgium & Sri Lanka in order to take part in moving our software solutions to full SaaS mode.


  • Proficiency with MFC (Microsoft Foundation Class)
  • Proficiency with SQL Server
  • Good knowledge of web technologies (HTML5, JavaScript ES5 & CSS3)
  • Good knowledge of C# & .NET
  • Good oral and written communication in French & English


  • Experience with XML & JSON formats
  • Experience with Objective-C
  • Experience with Java

This is a full-time permanent position based in Paris. Compensation for this position is 40K€; some of the perks you will enjoy: integration of your mobile phone in our company fleet, restaurant tickets, competitive company savings plan, …

Please contact if you feel up to it!

MISE À JOUR: ce poste est désormais fermé ! N’hésitez pas à jeter un coup d’œil plus tard :)

Askia recrute un développeur C++ pour rejoindre et agrandir notre équipe de développement parisienne! Au sein d’une équipe Agile experimentée, vous travaillerez au développement des API Askia qui supportent nos applications Web et mobiles, sur lesquelles sont collectées plus de 10 millions d’interviews chaque année. Vous aurez des contacts réguliers avec le reste de l’equipe de développement à Londres, en Belgique et au Sri Lanka, et participerez au passage des solutions Askia en full SaaS.


  • Maitrise de MFC (Microsoft Foundation Class)
  • Maitrise de SQL Server
  • Bonne connaissance du web (HTML5, CSS3, Javascript ES5)
  • Connaissance de C# et .NET
  • Bon niveau à l’oral et à l’écrit en Français et en Anglais


  • Connaissance des formats XML, JSON
  • Connaissance de Java
  • Connaissance de Objective-C

Le  poste, un CDI, est à pourvoir à Paris. Nous prévoyons un salaire brut annuel de 40K€ pour ce poste;  certains des avantages dont bénéficient les salariés: prise en charge de  la ligne mobile au sein de notre flotte, tickets restaurants, plan d’épargne entreprise, …

Veuillez contacter pour postuler!

Bricks, Innovations and other surprises at Printemps des Etudes 2018

A surprise is waiting for you at Printemps des Etudes on April 5 and 6 at Palais Brongniart in Paris.

Come and share your demands with us at stand C5 and we will tell you all about our latest innovations…

  • a new version for data collection
  • tips for the transition to GDPR
  • IRIS, our new Dashboard design platform developed in partnership with E-Tabs

… and our 50 commemorative bricks!

Au Printemps des études, 50 briques à gagner sur le stand Askia
Is Christine standing guard over the bricks or is she trying to steal them?!

GDPR: what we all need to keep in mind

What is General Data Protection Regulation (GDPR)?

GDPR is a regulation that requires businesses to protect the personal data and privacy of European citizens for transactions that occur within European member states.

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and is designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

How can I prepare for GDPR?

You will find lots of advice on the web to help you prepare for the General Data Protection Regulation (GDPR) which will apply from 25 May 2018. We have decided to share these 12 steps by the  U.K. Information Commissioner’s Office because we think it is the clearest explanatory list, to provide an overview.

  1.      Awareness

You should make sure that decision makers and key people in your organisation are aware that the law is changing to the GDPR. They need to appreciate the impact this is likely to have.

  1.      Information you hold

You should document what personal data you hold, where it came from and who you share it with. You may need to organise an information audit.

  1.      Communicating privacy information

You should review your current privacy notices and put a plan in place for making any necessary changes in time for GDPR implementation.

  1.      Individuals’ rights

You should check your procedures to ensure they cover all the rights individuals have, including how you would delete personal data or provide data electronically and in a commonly used format.

  1.      Subject access requests

You should update your procedures and plan how you will handle requests within the new timescales and provide any additional information.

  1.      Lawful basis for processing personal data

You should identify the lawful basis for your processing activity in the GDPR, document it and update your privacy notice to explain it.

  1.      Consent

You should review how you seek, record and manage consent and whether you need to make any changes. Refresh existing consents now if they don’t meet the GDPR standard.

  1.      Children

You should start thinking now about whether you need to put systems in place to verify individuals’ ages and to obtain parental or guardian consent for any data processing activity.

  1.      Data Breaches

You should make sure you have the right procedures in place to detect, report and investigate a personal data breach.

  1.  Data Protection by Design and Data Protection Impact Assessments

You should familiarise yourself now with the ICO’s code of practice on Privacy Impact Assessments as well as the latest guidance from the Article 29 Working Party, and work out how and when to implement them in your organisation.

  1.  Data Protection Officers

You should designate someone to take responsibility for data protection compliance and assess where this role will sit within your organisation’s structure and governance arrangements. You should consider whether you are required to formally designate a Data Protection Officer.

  1.  International

If your organisation operates in more than one EU member state (i.e. you carry out cross-border processing), you should determine your lead data protection supervisory authority. Article 29 Working Party guidelines will help you do this.

How Askia can support me to prepare for GDPR

From a researcher’s standpoint, the first areas to be impacted, though not the only ones, would be data collection and data processing.

How can I collect, if I can’t store any individual data with personal data?

A while ago at Askia we started to implement easy-to-use features that will prove to be very helpful to reach your GDPR compliant Holy Grail.

  • Restricted access to data
  • Anonymization
  • Encryption
  • Privacy
  • Deletion
Restricted access to data

We have improved the restriction features and added default templates. Every individual who is granted access to the CCA gets his/her access rights via an elaborated set of restrictions. Access to personal data will only be available if predefined in those restrictions.


During Market research data collection personal information will need to remain accessible. However once fieldwork has been completed, we are no longer allowed to store any personal data. They need to be anonymized.

Askia provides an automatic anonymization feature that will modify personally identifiable information (PII), so they won’t be accessible to be displayed in any kind of data visualisation, nor exportable as part of a data set.

The anonymization process is associated to the above restrictions features that ensure that only data administrators, with appropriate accreditation, will have access to respondent data (until they are permanently deleted).

By default, all personal data will remain unreadable except by the main fieldwork administrator. Askia strongly advises that restrictions schemes are validated by the client’s Data Protection Officer so that they match the GDPR compliance expectations.


We strongly advise that you also apply data encryption to all anonymized data. Askia has added anonymization & encryption features across the board that can be activated on all existing data as soon as you have updated to V5.4.9 of Askiafield. Encryption is available on both survey and list data.


If a respondent requests not to be contacted anymore, whatever the data collection mode, his/her personal data,  such as phone number or email address must be added into a Do Not Contact list. Before any contact list usage, you need to ensure that you are not using any contact matched with your Do Not Contact list. The Do Not Contact lists are available for each data collection mode or a mix of them.


And for those respondents who want to be forgotten you need to be able to demonstrate that you have deleted their personal information. Askia has introduced “Clean-up”, a feature that will generate automatic reports for deleted tasks (surveys, lists, statistics). Existing features supporting the right to be forgotten include deletion reports. Askia advises to run the tool regularly while keeping track of the surveys that need removal from the platform. Once identified, the tool will erase all data related to this survey, whether or not it holds personal data.