Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
WCAG compliance and Askia By Christine Caggia Askiadesign, Askiafield, Knowledge base 9th March 2022 ShareFacebookLinkedInTwitter If you want to provide visually impaired respondents with better accessibility to your questionnaires, then there are a number of functionalities in Askia that you should be aware of. As a first step we would recommend that you get yourself familiar with the accessibility standard, WCAG (Web Content Accessibility Guidelines), which outlines certain rules and best practices. Within Askia, we have decided to focus on the main recommendations of WCAG and provide you with an easy implementation with some of our ADCs and one of our ADPs (Askia…
Delineate and Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022 ShareFacebookLinkedInTwitter Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…
DIY Research, Made To Last By Richard Collins Product design 29th October 2021 ShareFacebookLinkedInTwitter The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…
Printemps des études ’21 By Christine Caggia Business 6th September 2021 ShareFacebookLinkedInTwitter Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…
Using Web Services in Online Research By Jamey Corriveau Askiadesign, Askiafield 25th August 2021 ShareFacebookLinkedInTwitter Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…
Short Text Coding By Richard Collins Askiaanalysis, Askiafield 24th May 2021 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…
Automation & Tracking Surveys By Seyf Altindal Askiaanalysis, Knowledge base 19th May 2021 ShareFacebookLinkedInTwitter “You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…
Askia UX survey results: some insights about our users By Héloïse de Sanoit Product design 3rd May 2021 ShareFacebookLinkedInTwitter We couldn’t begin this new blogpost without thanking all the participants who have kindly taken part in the last Askia UX survey! We’d like to share some interesting (and some surprising) insights concerning different user profiles and behaviours. In our previous article, we spoke about our decision to begin a user segmentation project. Our survey allowed us to enrich our knowledge about our users and discover usage patterns in our products. By focusing on the tasks that users tended to perform with our solutions, we have been able…
Askia at the Insight Innovation & Tech Showcase By Patrick George Lassale Business, Customers, Social 15th April 2021 ShareFacebookLinkedInTwitter Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…
