Using Web Services in Online Research By Jamey Corriveau Askiadesign, Askiafield 25th August 2021 ShareFacebookLinkedInTwitter Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…
Short Text Coding By Richard Collins Askiaanalysis, Askiafield 24th May 2021 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…
Automation & Tracking Surveys By Seyf Altindal Askiaanalysis, Knowledge base 19th May 2021 ShareFacebookLinkedInTwitter “You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…
Askia UX survey results: some insights about our users By Héloïse de Sanoit Product design 3rd May 2021 ShareFacebookLinkedInTwitter We couldn’t begin this new blogpost without thanking all the participants who have kindly taken part in the last Askia UX survey! We’d like to share some interesting (and some surprising) insights concerning different user profiles and behaviours. In our previous article, we spoke about our decision to begin a user segmentation project. Our survey allowed us to enrich our knowledge about our users and discover usage patterns in our products. By focusing on the tasks that users tended to perform with our solutions, we have been able…
Askia at the Insight Innovation & Tech Showcase By Patrick George Lassale Business, Customers, Social 15th April 2021 ShareFacebookLinkedInTwitter Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…
Technology & the future of market research @Festival of #NewMR By Richard Collins Business, Miscellaneous, Social 6th April 2021 ShareFacebookLinkedInTwitter We were very proud to see that Askia’s very own Jérôme Sopoçko was one of the speakers at the inaugural French-language #NewMR event. The event was on Monday 12th of April. The event was run by the capable hands of Anne-Sophie Damelincourt, founder of Blue Lemon Insight & Strategy. Anne-Sophie discussed technology and the future of market research with Jérôme. A recording of the session is available here.
Key successes for DIY Platforms: Simplicity, Innovation and Expertise By Christine Caggia Business 30th March 2021 ShareFacebookLinkedInTwitter We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
Unmasking Zorro By Richard Collins Customers, Social 3rd March 2021 ShareFacebookLinkedInTwitter There was only going to be one theme for the 2020/21 Askia New Year card. Most years there are weeks of debate around Askia Towers, choosing what the global theme of the year just gone should be. So no wasted time this time around. It was clearly the pandemic. But how to find the right angle on what is a truly difficult situation for everyone? This one did take weeks of debate and brainstorming, until we organized one of those Zoom wine drinking gatherings. After a few glasses…
Let’s speak about how you use Askia By Héloïse de Sanoit Product design 12th February 2021 ShareFacebookLinkedInTwitter Take part in our user segmentation survey so that we can better understand how you use Askia software. Are you a recurring or a one-time user? Do you have specific use cases or are you a true Swiss army knife when it comes to our apps? The Askia product team is curious and needs you to answer a short survey (approximately 7 minutes) in order to improve user knowledge, in order to build products that better fit your needs! A few words about the process Over the past…
