Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time.
The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys.
Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey data delivery, directly into our clients’ infrastructure. We have focussed industry gaps such as automation and connectivity to modern BI tools, but we also wanted to build a platform that can integrate with other parts of the existing ResTech eco-system. With this integration with Askia, we now have a fully automated survey build and deployment capability with automated sampling, data transformation and delivery, speeding up or removing much of the traditional market research processes”.
Richard Collins, Chief Commercial Officer at Askia, added: “as our industry focuses increasingly on automation, our Askia products are well suited to these types of integrations. We’re delighted to be partnering with Delineate as both companies continue to push the boundaries of innovation forward”.
Jérôme Sopoçko, Founder of Askia said: “it’s always great to work with clients that like to advance the capability in our software and Delineate have certainly pushed us, both in terms of adding new functionality and automating their process flow. AskiaDesign for example was updated to integrate with Proximity™ and allow the handling of daily changes to surveys without user-intervention”.
Delineate connects world-leading brands with their consumers by delivering live, accurate and actionable brand and campaign tracking data for faster decision making. The Delineate Proximity™ Platform has access to consumers in over 130 countries, delivering real time survey data via modern data tools, dashboards and APIs for insight teams, marketers, data science and big data analytics.
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