Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Delineate and Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022 ShareFacebookLinkedInTwitter Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…
DIY Research, Made To Last By Richard Collins Product design 29th October 2021 ShareFacebookLinkedInTwitter The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…
Automation & Tracking Surveys By Seyf Altindal Askiaanalysis, Knowledge base 19th May 2021 ShareFacebookLinkedInTwitter “You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…
Hey! Succour By Richard Collins Business 10th November 2020 ShareFacebookLinkedInTwitter New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…
Analyse 5.5.2 – Jewels in the Crown (pt 2) By Seyf Altindal Askiaanalysis 2nd December 2019 ShareFacebookLinkedInTwitter This is part 2 of a series of articles on automating tasks in Analyse. According to the new Askia tagline, you can now automate insights. The claim is bold and possibly premature. But for years now, we have been thinking of ways we could decrease the lapse between questionnaire design and the analysis. Of course producing insights is hard on a new topic but it shouldn’t be that difficult on a more targeted environment. If your survey is generic enough (say an ad test or package testing), you…
Askia – Wind of Change By Patrick George Lassale Business 4th February 2019 ShareFacebookLinkedInTwitter Moving from “Software for surveys” to “Automating insight” A question that we often get asked at Askia is when did it all start? A simple enough question you would have thought – but the answer depends on whom you are talking to. I’d probably say 1996, when we changed our name to Askia. However Jérôme would argue back to 1994 when he first created a company called “Peter Holmes”. Yes, Peter Holmes … but that is a different story. Well whoever is right, it was definitely in the…
Welcome to the machine By Jérôme Sopoçko Lab 5th July 2017 ShareFacebookLinkedInTwitter The following is a transcript of a talk given by yours truly and Chris Davison from KPMG Nunwood at ASC’s One Day Conference on the Challenges of Automation in Survey Research on May, 11th 2017. Introduction We have entered the golden era of automation –in other word: make machines do things. At first it was repetitive and simple things – find duplicates in a sample list, copy that survey and substitute the word Coca-Cola by Pepsi and send the results to all the executives of the relevant company…
Enter the automation era! By Jérôme Sopoçko Askiafield 25th July 2016 ShareFacebookLinkedInTwitter It’s not new, Market Research is doing badly. A few years back, to improve profitability, most major MR institutes have been sub-contracting Survey Programming and Data Processing to Eastern Europe or Asia. This has not been enough. The next step to increase productivity is automation. The successful launch of Zappi Store has made every one acutely aware of this. Zappi Store uses Millward Brown or Brainjuicer’s methodology to run very formatted studies, entirely automated at unbeatable costs. They have a survey with a few customisable parameters – say…
AskiaAnalyse: team me up, Scotty! By Jérôme Sopoçko Askiaanalysis 21st July 2016 ShareFacebookLinkedInTwitter The software in the Askia range have been designed to work alongside each other. If you know how your survey tree looks in Design, you will not be surprised by how it looks in Analyse. That’s the whole point of an integrated suite. Analyse has mainly been designed to work with a single user, creating their weightings, calculated variables and filters in their QES file. When we realised that a lot of our users were working on continuous surveys, we introduced Surf files: the analysis definitions were stored…
