Business

Askia User Survey results 2022

The latest Askia User Survey was mailed out in April 2022. Once again, we received a lot of amazing feedback and we are humbled by your honesty, whether you were a new user, an expert, a satisfied customer or a user that had a few suggestions as to how we can improve (and of course there is always room for improvement). Your feedback has been reviewed constructively and will be used to help shape our products and services into the future. If you took part in the survey,…

Delineate and Askia

Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…

Printemps des études ’21

Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…

Askia at the Insight Innovation & Tech Showcase

Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…

Technology & the future of market research @Festival of #NewMR

We were very proud to see that Askia’s very own Jérôme Sopoçko was one of the speakers at the inaugural French-language #NewMR event. The event was on Monday 12th of April. The event was run by the capable hands of Anne-Sophie Damelincourt, founder of Blue Lemon Insight & Strategy. Anne-Sophie discussed technology and the future of market research with Jérôme. A recording of the session is available here.

Key successes for DIY Platforms: Simplicity, Innovation and Expertise

DIY, the right way

We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…

Phebi launch their Emotional Resonance Score

Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…

Brexit Post-Transition Period: UK Data Protection Note

At the time of publication of this note, it seems increasingly likely that the UK will not be granted an adequacy decision by the end of the transition period (31st December 2020). In this note, we look at how data will flow between the UK and Europe from 1st January 2021 and how the (EU) 2016/679 GDPR will apply to the UK when processing EU personal data in the UK. GDPR, DPA 2018 and Brexit: the background The General Data Protection Regulation ((EU) 2016/679) (GDPR) became directly applicable…

Hey! Succour

Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

What’s new in Codeit

Our friends at Digital Taxonomy have been busy working on adding new functionality in Codeit, and Askia was delighted to be able to welcome Tim Brandwood, CEO & CO-Founder, back for a webinar that showcased some of the highlights. Areas we will covered: Askia 5.5.3 Integration – both Askia and Digital Taxonomy have worked incredibly hard on the new integration via the Askia API. It is ready and already in use by a few Askia clients. Tim showed how the two systems now work together. Machine Translation –…