Author page: Patrick George Lassale

Askia – Wind of Change

Wind of change

Moving from “Software for surveys” to “Automating insight” A question that we often get asked at Askia is when did it all start? A simple enough question you would have thought – but the answer depends on whom you are talking to. I’d probably say 1996, when we changed our name to Askia. However Jérôme would argue back to 1994 when he first created a company called “Peter Holmes”.  Yes, Peter Holmes … but that is a different story. Well whoever is right, it was definitely in the…

GDPR: what we all need to keep in mind

Are you ready for GDPR?

What is General Data Protection Regulation (GDPR)? GDPR is a regulation that requires businesses to protect the personal data and privacy of European citizens for transactions that occur within European member states. The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and is designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. How can I prepare for GDPR? You will find lots of advice…

Askia launches new qual / quant research software platform

Platform One - unified customer feedback header image

Serial market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software specialists Askia to launch a new unified customer feedback software platform called Platform One. Platform One has been built to manage every kind of customer feedback scenario: from large-scale quant panels, to small-scale qual communities, to complete Voice of the Customer programs. It comes with a suite of in-built quant / qual project tools, a customisable member portal for member engagement and web research, and a fully integrated app for mobile research. The company’s…