Tag: automating insight

Printemps des études ’21

Askia will once again be at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invite you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session will be moderated by Pascale Zobec, founder of EME, who will be joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at…

Automation & Tracking Surveys

“You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…

Hey! Succour

Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

What’s new in Design 5.5.3?

What's new in Design 5.5.3?

The latest update to Design, our survey authoring solution, was released late January / early February. This update, version 5.5.3, includes the following new features and enhancements: Non-selectable responses, response hierarchy & headers We’ve added a much requested feature that allows users to add a hierarchical structure to a list of response items. This hierarchy is limited to two levels: a response header and child responses; e.g car brands (BMW, Mercedes, Renault, …) and car models (Series 3, Series 5 for BMW; Class A, Class B, Class C…

Askia & Ipsos

Askia & Ipsos

Version française dessous / French version below How is it that after 25 years of independence, Askia has now chosen to continue along the road with Ipsos? The publication of the press release this week announcing Ipsos’ acquisition of a majority stake in Askia was accompanied by this very legitimate question. The answer can be summed up in a few words – their proposal is quite simply in line with our values. It is based on three fundamental ingredients: Recognition of the Askia product range Career opportunities for…

Ipsos acquires a majority stake in Askia

Ipsos acquires majority stake in Askia

From Ipsos, Paris, 10 February 2020: Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.Askia was founded in 1996 by Jérôme Sopoçko and Patrick George Lassale. Its high performing tools for collecting, analysing, reporting and visualising both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses. Askia has subsidiaries in France, the UK, Germany and the United States. Its annual revenues…

Automating insight : our revamped vision, mission & values

Revamped mission, vision & values

In 2016, as we celebrated Askia’s 20th anniversary, we published our company’s vision, mission and values for the first time. If you’ve followed us over the past 3 years you will know that we have undertaken a series of major developments. In the process, we have moved away from “Askia software for surveys” to become “Askia automating insight”. Our offering now integrates a strategic dimension and we favour a long-term partnership approach providing expert advice to support our customers through the most complex and strategic projects. This new positioning…

Talkin’ bots an’ revolution

Talkin bots an revolution

A visit to the ESOMAR congress is a sure way to know what’s the next fad or major shift in Market Research. And in September, I counted 4 papers about chat bots. As a proud supporter of the ASC, I am going to point out that the first good paper I saw at a MR conference was at the May 2017 day conference by Simon Neve of Wizu fame. I am not usually afraid of jumping on the bandwagon but in that same conference, Chris Davison and I…

Askia at Research & Results 2019

Askia at Research & Results 2019

Tomorrow, over 3,000 market research experts from all over the world will join Askia at Research & Results 2019 in Munich! The German trade show has become the largest MRX conference in the EU with over 112 workshops, a fully-booked Innovation Area and exhibitors from all over the world. We’ve been regulars of this event for the past couple of years and once again we’ll be there in numbers; team members from Germany, France, Belgium and the United Kingdom. Come and visit us at booth 138 (in Hall…

We’re hiring a support techie in Paris

Askia Paris tech support job offer

Description Askia is a software vendor for market research. You will join our tech support and professional services team. We are based in France, United Kingdom, Germany, USA and South Korea. Our software suite is used to design surveys, manage survey fieldwork and for data analysis. Your main objective will be to use your expertise on issues our users may experience while using our applications. Your main tasks will be: Technical support & consulting by email, telephone and occasionally on-site User training & software installations (in France or…