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Printemps des études ’22

Business 12th September 2022
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Askia invites you to Printemps des études ’22, at the Palais des Congrès in Paris on 29-30 September. We will kick off the autumn with the latest Printemps des études event and we would like to invite everyone to visit the show, meet the Askia team and discover all that Askia has been working on since the last edition of the event. Discover Rapide Anastassia, Catherine, Christine, Jérôme, Maarten, Patrick, Stephen will share a fresh experience with our new Rapide platform. Creating surveys, whether simple, complex or automated,…

Delineate and Askia

Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022
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Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…

DIY Research, Made To Last

Product design 29th October 2021
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The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…

Printemps des études ’21

Business 6th September 2021
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Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…

Automation & Tracking Surveys

Askiaanalysis, Knowledge base 19th May 2021
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“You’re either the one who creates the automation or you’re getting automated” – Tom Preston-Werner “The central question of 2025 will be: What are people for in a world that does not need their labor, and where only a minority are needed to guide the ‘bot-based economy?” – Stowe Boyd With the words of GitHub co-founder and lead researcher at Gigaom echoing in my ears, I swiftly set about using Askia Analyse’s powerful new scripting functionality to add an exciting twist to the most common deliverable in market…

Hey! Succour

Business 10th November 2020
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Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

What’s new in Design 5.5.3?

Askiadesign 25th March 2020
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What's new in Design 5.5.3?

The latest update to Design, our survey authoring solution, was released late January / early February. This update, version 5.5.3, includes the following new features and enhancements: Non-selectable responses, response hierarchy & headers We’ve added a much requested feature that allows users to add a hierarchical structure to a list of response items. This hierarchy is limited to two levels: a response header and child responses; e.g car brands (BMW, Mercedes, Renault, …) and car models (Series 3, Series 5 for BMW; Class A, Class B, Class C…

Askia & Ipsos

Business 18th February 2020
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Askia & Ipsos

Version française dessous / French version below How is it that after 25 years of independence, Askia has now chosen to continue along the road with Ipsos? The publication of the press release this week announcing Ipsos’ acquisition of a majority stake in Askia was accompanied by this very legitimate question. The answer can be summed up in a few words – their proposal is quite simply in line with our values. It is based on three fundamental ingredients: Recognition of the Askia product range Career opportunities for…

Ipsos acquires a majority stake in Askia

Business 11th February 2020
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Ipsos acquires majority stake in Askia

From Ipsos, Paris, 10 February 2020: Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.Askia was founded in 1996 by Jérôme Sopoçko and Patrick George Lassale. Its high performing tools for collecting, analysing, reporting and visualising both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses. Askia has subsidiaries in France, the UK, Germany and the United States. Its annual revenues…

Automating insight : our revamped vision, mission & values

Business 10th December 2019
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Revamped mission, vision & values

In 2016, as we celebrated Askia’s 20th anniversary, we published our company’s vision, mission and values for the first time. If you’ve followed us over the past 3 years you will know that we have undertaken a series of major developments. In the process, we have moved away from “Askia software for surveys” to become “Askia automating insight”. Our offering now integrates a strategic dimension and we favour a long-term partnership approach providing expert advice to support our customers through the most complex and strategic projects. This new positioning…