At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world.

So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary.

C is for . . .

Try it out for yourself – The Askia Glossary

We will be updating and growing the glossary over time. So do let us know if you have any suggestions for the glossary and/or if you feel that our descriptions can be made better.