Tag: askia

The show must go on

This time of year is traditionally the start of the festival season in Europe and in any normal year, many of the Askia team would be heading off in camper vans to immerse themselves in a collective celebration of art, music, food, drink & humanity. But this is no normal year. The festival and conference industry has been hit particularly hard by the COVID-19 pandemic and our friends in the MR industry that run their conferences are proving that adversity really is the mother of invention. They have…

With Ipsos, Askia remains Askia!

With Ipsos Askia remains Askia

This blog article is an interview with Jérôme Sopoçko and Patrick George Lassale, co-founders of Askia. Originally published online on 23rd March 2020 in the Market Research News France website – original article in French. The announcement was made a few days ago: Ipsos is taking a majority stake in Askia, a specialist in software solutions for Market Research. Yet another acquisition one might say, as these are happening quite commonly these days in our industry. However, the news came as a surprise to at least some market…

What’s new in Design 5.5.3?

What's new in Design 5.5.3?

The latest update to Design, our survey authoring solution, was released late January / early February. This update, version 5.5.3, includes the following new features and enhancements: Non-selectable responses, response hierarchy & headers We’ve added a much requested feature that allows users to add a hierarchical structure to a list of response items. This hierarchy is limited to two levels: a response header and child responses; e.g car brands (BMW, Mercedes, Renault, …) and car models (Series 3, Series 5 for BMW; Class A, Class B, Class C…

Askia support for clients working from home

Askia Support for clients working from home

During these unusual times we are all concerned with doing what we can to help halt the Coronavirus pandemic. So working from home is fast becoming the default for many people all over the world. For Askia users, we want to make sure that you can continue to use Askia when working remotely. Here is what you need to know… Scripters and Data Analysts Firstly, we are not going to charge anything extra for additional licenses needed on home devices. If you need an extra license for a…

Askia Spring Webinars 2020

Askia Spring Webinars 2020 illustration

Askia is once again running some Spring webinars in 2020. We have a couple of really interesting topics, both of which could significantly increase productivity and impact in your research projects. Tuesday 24th March – Hear this! Enabling voice in your web surveys – using Phebi Insight. As advertised in a recent blog article here, adding voice-enabled surveys has never been more relevant and simple to achieve, by including Phebi Insight’s award-winning technology to your Askia web surveys. Here is a recording of the session that we ran:…

Six reasons you should be adding voice to your web surveys

Adding voice to web surveys

Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th February in recognition of their innovation, momentum and potential to impact our industry. The award included a prize of $20,000 for Phebi to invest further in the technology. We agree with the IIeX judges…

Askia & Ipsos

Askia & Ipsos

Version française dessous / French version below How is it that after 25 years of independence, Askia has now chosen to continue along the road with Ipsos? The publication of the press release this week announcing Ipsos’ acquisition of a majority stake in Askia was accompanied by this very legitimate question. The answer can be summed up in a few words – their proposal is quite simply in line with our values. It is based on three fundamental ingredients: Recognition of the Askia product range Career opportunities for…

Ipsos acquires a majority stake in Askia

Ipsos acquires majority stake in Askia

From Ipsos, Paris, 10 February 2020: Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.Askia was founded in 1996 by Jérôme Sopoçko and Patrick George Lassale. Its high performing tools for collecting, analysing, reporting and visualising both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses. Askia has subsidiaries in France, the UK, Germany and the United States. Its annual revenues…

Automating insight : our revamped vision, mission & values

Revamped mission, vision & values

In 2016, as we celebrated Askia’s 20th anniversary, we published our company’s vision, mission and values for the first time. If you’ve followed us over the past 3 years you will know that we have undertaken a series of major developments. In the process, we have moved away from “Askia software for surveys” to become “Askia automating insight”. Our offering now integrates a strategic dimension and we favour a long-term partnership approach providing expert advice to support our customers through the most complex and strategic projects. This new positioning…

Analyse 5.5.2 – Jewels in the Crown (pt 2)

Analyse 5.5.2 – Jewels in the Crown (pt 2)

This is part 2 of a series of articles on automating tasks in Analyse. According to the new Askia tagline, you can now automate insights. The claim is bold and possibly premature. But for years now, we have been thinking of ways we could decrease the lapse between questionnaire design and the analysis. Of course producing insights is hard on a new topic but it shouldn’t be that difficult on a more targeted environment. If your survey is generic enough (say an ad test or package testing), you…