Author page: Richard Collins

Hey! Succour

Slice & dice the market research cake

New software built around the needs of research practitioners can relieve the enormous pressure they’re under. More than that: it has the power to make their working lives at once easier, more stimulating and more rewarding. In fact, market researchers can now slice, dice and have their cake (and eat it!) Industry challenges and pressure on research professionals as individuals have been mounting over the last few years. Researchers are constantly being told to be smarter, quicker, more agile, more innovative and more accountable; to process, integrate and…

The numbers just don’t add up…

The debrief is going well, the change in direction the end client needs to take is understood, the meeting is coming to a conclusion. Then the quiet one in the room asks you to go back to slide 26 – it’s the slide with one of the key tabulations with the important figures highlighted in green. The bomb is dropped, “The numbers don’t add up”. The numbers in the cells don’t add up. Everyone counts them. She is right. The researchers look at each other. They count again.…

What’s new in Codeit

Our friends at Digital Taxonomy have been busy working on adding new functionality in Codeit, and Askia was delighted to be able to welcome Tim Brandwood, CEO & CO-Founder, back for a webinar that showcased some of the highlights. Areas we will covered: Askia 5.5.3 Integration – both Askia and Digital Taxonomy have worked incredibly hard on the new integration via the Askia API. It is ready and already in use by a few Askia clients. Tim showed how the two systems now work together. Machine Translation –…

The show must go on

This time of year is traditionally the start of the festival season in Europe and in any normal year, many of the Askia team would be heading off in camper vans to immerse themselves in a collective celebration of art, music, food, drink & humanity. But this is no normal year. The festival and conference industry has been hit particularly hard by the COVID-19 pandemic and our friends in the MR industry that run their conferences are proving that adversity really is the mother of invention. They have…

Askia Design Control Gallery

As most of you know, our Christine is an enormously talented individual. Probably the number one person to go to at Askia when you want to know anything about Askia. She is also very helpful and one example of this is that, without any request to do so, she has created a really nice, new gallery of all the Askia Design Controls (ADCs). So now you can browse through all 47 ADCs and run examples to see if they can be a useful & neat way to make…

Askia extends its 2020 Spring Webinar Series

Askia webinar spring extension

These are unprecedented & challenging times. However one positive trend that does seem to be coming through is that there is currently a thirst for online learning. Our last two webinars were the most well attended that we have ever run and so we decided to organise two more. The first one was quite a technical session, all about the use of Askia Design Controls & Askia Design Pages (ADCs & ADPs) encompassing our ADX Studio – a unique place to create your own custom question controls and…

With Ipsos, Askia remains Askia!

With Ipsos Askia remains Askia

This blog article is an interview with Jérôme Sopoçko and Patrick George Lassale, co-founders of Askia. Originally published online on 23rd March 2020 in the Market Research News France website – original article in French. The announcement was made a few days ago: Ipsos is taking a majority stake in Askia, a specialist in software solutions for Market Research. Yet another acquisition one might say, as these are happening quite commonly these days in our industry. However, the news came as a surprise to at least some market…

Askia support for clients working from home

Askia Support for clients working from home

During these unusual times we are all concerned with doing what we can to help halt the Coronavirus pandemic. So working from home is fast becoming the default for many people all over the world. For Askia users, we want to make sure that you can continue to use Askia when working remotely. Here is what you need to know… Scripters and Data Analysts Firstly, we are not going to charge anything extra for additional licenses needed on home devices. If you need an extra license for a…

Askia Spring Webinars 2020

Askia Spring Webinars 2020 illustration

Askia is once again running some Spring webinars in 2020. We have a couple of really interesting topics, both of which could significantly increase productivity and impact in your research projects. Tuesday 24th March – Hear this! Enabling voice in your web surveys – using Phebi Insight. As advertised in a recent blog article here, adding voice-enabled surveys has never been more relevant and simple to achieve, by including Phebi Insight’s award-winning technology to your Askia web surveys. Here is a recording of the session that we ran:…

Six reasons you should be adding voice to your web surveys

Adding voice to web surveys

Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th February in recognition of their innovation, momentum and potential to impact our industry. The award included a prize of $20,000 for Phebi to invest further in the technology. We agree with the IIeX judges…