#ESOMAR75 in Toronto By Richard Collins Business, Customers, Social 2nd September 2022 ShareFacebookLinkedInTwitter A large crew from Askia will be attending the very special 75th ESOMAR Congress on September 18-21 at the Sheraton Centre Toronto Hotel, in Canada. For those of you who plan to attend, we’ll be at booth #9 in the exhibition space, where we hope you’ll swing by to see us. The other bit of significant news is that, true to tradition, we’ll be hosting a party immediately following ESOMAR’s Welcome Reception on the Sunday evening. All are welcome! Details are as follows: When? Sunday, September 18th from 9:00 PM until 12:00AM.…
Askia UX survey results: some insights about our users By Héloïse de Sanoit Product design 3rd May 2021 ShareFacebookLinkedInTwitter We couldn’t begin this new blogpost without thanking all the participants who have kindly taken part in the last Askia UX survey! We’d like to share some interesting (and some surprising) insights concerning different user profiles and behaviours. In our previous article, we spoke about our decision to begin a user segmentation project. Our survey allowed us to enrich our knowledge about our users and discover usage patterns in our products. By focusing on the tasks that users tended to perform with our solutions, we have been able…
Key successes for DIY Platforms: Simplicity, Innovation and Expertise By Christine Caggia Business 30th March 2021 ShareFacebookLinkedInTwitter We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…
How can we help you? By Christine Caggia Knowledge base 3rd February 2021 ShareFacebookLinkedInTwitter Here at Askia, we are proud to announce the launch of our brand new user web pages! We think you will enjoy this new, user-friendly area, designed with lots of fresh & easy-to-navigate information and articles. We have been busy both importing content that previously existed and also creating new content that we felt was missing. Much thought and effort has been put into tagging all the different pieces of content, so that it should be easier to find what you are looking for. The information is broadly divided…
Askiaface for iOS jam-packed with new features By Paul Nevin Askiafield 23rd October 2020 ShareFacebookLinkedInTwitter The latest update of Askiaface for iOS, version 3.4.0, has been released on the App Store! While this major upgrade contains many small improvements and fixes, it’s main new feature is the added support for Askia Design Pages (ADP) and Askia Design Controls (ADC). This has been task long in the making to say the least! But you can now make use of the large library of layouts, themes and bespoke survey controls to improve the experience of interviewers and respondents alike. 3 mobile-first responsive ADPs and over…
With Ipsos, Askia remains Askia! By Richard Collins Business 27th March 2020 ShareFacebookLinkedInTwitter This blog article is an interview with Jérôme Sopoçko and Patrick George Lassale, co-founders of Askia. Originally published online on 23rd March 2020 in the Market Research News France website – original article in French. The announcement was made a few days ago: Ipsos is taking a majority stake in Askia, a specialist in software solutions for Market Research. Yet another acquisition one might say, as these are happening quite commonly these days in our industry. However, the news came as a surprise to at least some market…
What’s new in Design 5.5.3? By Paul Nevin Askiadesign 25th March 2020 ShareFacebookLinkedInTwitter The latest update to Design, our survey authoring solution, was released late January / early February. This update, version 5.5.3, includes the following new features and enhancements: Non-selectable responses, response hierarchy & headers We’ve added a much requested feature that allows users to add a hierarchical structure to a list of response items. This hierarchy is limited to two levels: a response header and child responses; e.g car brands (BMW, Mercedes, Renault, …) and car models (Series 3, Series 5 for BMW; Class A, Class B, Class C…
Askia Spring Webinars 2020 By Richard Collins Business 17th March 2020 ShareFacebookLinkedInTwitter Askia is once again running some Spring webinars in 2020. We have a couple of really interesting topics, both of which could significantly increase productivity and impact in your research projects. Tuesday 24th March – Hear this! Enabling voice in your web surveys – using Phebi Insight. As advertised in a recent blog article here, adding voice-enabled surveys has never been more relevant and simple to achieve, by including Phebi Insight’s award-winning technology to your Askia web surveys. Here is a recording of the session that we ran:…
Askia & Ipsos By Patrick George Lassale Business 18th February 2020 ShareFacebookLinkedInTwitter Version française dessous / French version below How is it that after 25 years of independence, Askia has now chosen to continue along the road with Ipsos? The publication of the press release this week announcing Ipsos’ acquisition of a majority stake in Askia was accompanied by this very legitimate question. The answer can be summed up in a few words – their proposal is quite simply in line with our values. It is based on three fundamental ingredients: Recognition of the Askia product range Career opportunities for…
Talkin’ bots an’ revolution By Jérôme Sopoçko Askiadesign, Askiafield 27th November 2019 ShareFacebookLinkedInTwitter A visit to the ESOMAR congress is a sure way to know what’s the next fad or major shift in Market Research. And in September, I counted 4 papers about chat bots. As a proud supporter of the ASC, I am going to point out that the first good paper I saw at a MR conference was at the May 2017 day conference by Simon Neve of Wizu fame. I am not usually afraid of jumping on the bandwagon but in that same conference, Chris Davison and I…
