Menu

Tag: askia

HomeAll PostsTag: askia

The A to Z of Askia

Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022
Share

At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…

DIY Research, Made To Last

Product design 29th October 2021
Share

The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…

Printemps des études ’21

Business 6th September 2021
Share

Askia was once again at the Palais Brongniart for the 9th edition of the show, 23-34 September 2021 We invited you to visit the show, meet the Askia team and discover everything that Askia has been working on since the last in-person exhibition back in 2019. Benchmark workshop: new interviewing methods 24th September, 11:30 -12:30 at the Grand Auditorium The session was moderated by Pascale Zobec, founder of EME, who was joined by Christine Caggia-Porruncini, Scientific Director of Askia, Stephen Bronnec Tech Team Lead at Askia, Marion Blanc,…

Askia UX survey results: some insights about our users

Product design 3rd May 2021
Share
Askia UX survey results

We couldn’t begin this new blogpost without thanking all the participants who have kindly taken part in the last Askia UX survey! We’d like to share some interesting (and some surprising) insights concerning different user profiles and behaviours. In our previous article, we spoke about our decision to begin a user segmentation project. Our survey allowed us to enrich our knowledge about our users and discover usage patterns in our products. By focusing on the tasks that users tended to perform with our solutions, we have been able…

Askia at the Insight Innovation & Tech Showcase

Business, Customers, Social 15th April 2021
Share

Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…

Key successes for DIY Platforms: Simplicity, Innovation and Expertise

Business 30th March 2021
Share
DIY, the right way

We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…

Unmasking Zorro

Customers, Social 3rd March 2021
Share

There was only going to be one theme for the 2020/21 Askia New Year card. Most years there are weeks of debate around Askia Towers, choosing what the global theme of the year just gone should be. So no wasted time this time around. It was clearly the pandemic. But how to find the right angle on what is a truly difficult situation for everyone? This one did take weeks of debate and brainstorming, until we organized one of those Zoom wine drinking gatherings. After a few glasses…

Let’s speak about how you use Askia

Product design 12th February 2021
Share
Let's speak about how you use Askia

Take part in our user segmentation survey so that we can better understand how you use Askia software. Are you a recurring or a one-time user? Do you have specific use cases or are you a true Swiss army knife when it comes to our apps?  The Askia product team is curious and needs you to answer a short survey (approximately 7 minutes) in order to improve user knowledge, in order to build products that better fit your needs! A few words about the process Over the past…

How can we help you?

Knowledge base 3rd February 2021
Share
How can we help you?

Here at Askia, we are proud to announce the launch of our brand new user web pages! We think you will enjoy this new, user-friendly area, designed with lots of fresh & easy-to-navigate information and articles. We have been busy both importing content that previously existed and also creating new content that we felt was missing. Much thought and effort has been put into tagging all the different pieces of content, so that it should be easier to find what you are looking for. The information is broadly divided…