Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Short Text Coding By Richard Collins Askiaanalysis, Askiafield 24th May 2021 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
What’s new in Codeit By Richard Collins Askiafield, Business 3rd July 2020 ShareFacebookLinkedInTwitter Our friends at Digital Taxonomy have been busy working on adding new functionality in Codeit, and Askia was delighted to be able to welcome Tim Brandwood, CEO & CO-Founder, back for a webinar that showcased some of the highlights. Areas we will covered: Askia 5.5.3 Integration – both Askia and Digital Taxonomy have worked incredibly hard on the new integration via the Askia API. It is ready and already in use by a few Askia clients. Tim showed how the two systems now work together. Machine Translation –…
Six reasons you should be adding voice to your web surveys By Richard Collins Askiafield 27th February 2020 ShareFacebookLinkedInTwitter Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th February in recognition of their innovation, momentum and potential to impact our industry. The award included a prize of $20,000 for Phebi to invest further in the technology. We agree with the IIeX judges…
Hall & Partners agree three-year partnership with market research software provider Askia By Gaëlle Normand Business 18th February 2019 ShareFacebookLinkedInTwitter LONDON, February 18th, 2019 – Strategic brand consultancy, Hall & Partners, have signed a three-year partnership with market research software provider Askia. The leading agency has been utilising the entire Askia suite since 2014, which has supported the business in gathering, processing and analysing respondent data across the globe. This has played a pivotal role in how Hall & Partners shape brands through disciplined strategic thinking. Richard Collins, Chief Customer Office, says: “I am delighted that we have extended our partnership with Hall & Partners for another three…
Askia and Digital Taxonomy announce partnership By Richard Collins Business 9th November 2018 ShareFacebookLinkedInTwitter The partnership tightly embeds Codeit, the revolutionary free-text coding platform into the Askia data collection suite. 10thNovember, 2018 – London, UK – Digital Taxonomy, the disruptive provider of AI powered free-text coding and process automation software, and Askia, the leading provider of state-of-the-art software for surveys and analysis, announce their partnership which brings the power of Codeit to the Askia platform. Codeit is the new gold standard in free-text verbatim coding. By using a unique blend of text matching, NLP and Text Analysis, Machine Learning and expert human…
Announcing a dashboard app partnership with E-Tabs By Paul Nevin Business 23rd March 2017 ShareFacebookLinkedInTwitter We’re thrilled to announce a new strategic partnership which sees two industry leaders combining their vast skills, experience and resources to develop a revolutionary dashboard designer application for market research. The two companies have been empowering the Market Research industry for over 20 years with E-Tabs at the forefront of market research reporting and visualization, and Askia providing state-of-the-art software for surveys and analysis. “Askia and E-Tabs make a perfect match; our offerings complement each other”, says Jérôme Sopoçko, Askia founder. “Through this partnership we are effectively combining…
