10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Survey Testing Mode By Richard Collins Askiadesign, Askiafield 27th June 2023 ShareFacebookLinkedInTwitter Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…
Get to know . . . Jérôme Sopoçko By Richard Collins Social 17th May 2023 ShareFacebookLinkedInTwitter What I do . . . I define the vision of where the Askia software range is going. I also fix bugs in the code I wrote 20 years ago. My proudest work achievement . . . Founding Askia with Patrick and making it a home for so long for so many of my colleagues. It does sound paternalistic, but I can live with that. My even more paternalistic achievement is to be the father of four boys – two of them I am not related to biologically…
Filtered Weighting By Seyf Altindal Askiaanalysis 12th April 2023 ShareFacebookLinkedInTwitter ‘Filtered Weighting’ is an exciting new feature recently added to AskiaAnalyse. It removes the need for manual intervention when implementing certain weighting requirements. Probably the best way to explain the feature is to show you a working example, so I’ve put together a five-minute video demonstration of the new feature which can be viewed below. In the example, the requirement is to equally weight all but one of the responses of a question. The remaining response is to be left unweighted i.e. its observed percentage does not change…
Get to know . . . Michael Brennan By Richard Collins Social 20th March 2023 ShareFacebookLinkedInTwitter What I do . . . I’m one of the Support Engineers at Askia. I assist our clients with a variety of technical topics, including (but not limited to) survey script writing, survey design, fielding setup, software installations, data exports, data analysis, etc. I also assist Askia and our clients with technical training, database management, and server maintenance. I wear many hats. 🎩 My proudest work achievement . . . Due to a combination of luck, brute force, and experience, I’ve solved several “needle in a haystack” installation…
BISON Recording Management Tool By Richard Collins Askiafield 15th March 2023 ShareFacebookLinkedInTwitter Those clever people at MyForce have launched a new version of their BISON Recording Management Tool. We think that many Askia call centre managers and supervisors will be thrilled to find out that managing quality control can be made so much easier. A great deal of effort has been made to develop a time-saving tool that is both user-friendly and powerful. CATI Supervisor Software Call Centre managers already using the CTArchitect dialler alongside the Askia CATI solution will know about the increases in their call centre’s efficiency when…
Get to know . . . Ramona Stratton By Richard Collins Social 7th March 2023 ShareFacebookLinkedInTwitter What I do . . . Most of my career I have done HR and employee relations, but these past few years my focus has been more on key account management and office administration. This has not been a career change, but I must admit that I am enjoying it very much! My proudest work achievement . . . To continue to have an amazing working relationship with my team and our US-based clients – it’s been almost eight years now. If I wasn’t working for Askia, I…
Get to know . . . Jordan Grindle By Richard Collins Social 2nd March 2023 ShareFacebookLinkedInTwitter What I do . . . Technical Support Specialist (AKA Professional Ticket Wrangler). My proudest work achievement . . . Single-handedly tackling a very challenging, multi-month consulting project. If I wasn’t working for Askia, I would be . . . Proselytizing the merits of Cthulhu (from the acclaimed H.P. Lovecraft short story ‘Call of Cthulhu’), making a passable politician. The best advice I ever received was . . . Use two thin coats to paint your Warhammer minis, instead of one thick coat. If I could time travel…
What’s up on Maxdiff ? By Christine Caggia Askiaanalysis, Askiadesign, Askiafield 20th February 2023 ShareFacebookLinkedInTwitter Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…
