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Freshly Available – Nested Rows

Askiaanalysis, Product design 5 days ago
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Nested rows is an exciting new feature in AskiaAnalyse that allows users to layer and cross questions in the side-break of tables. It works in a similar way to nested edges, which already allows you to do this in your column-break. This new functionality will be available in version 7. The nested rows functionality is present in a few other cross-tabbing tools and after listening to the feedback of our users we thought it would be a useful addition to AskiaAnalyse’s ever-expanding catalogue of features. The benefits are…

Brand coding now included in codeit’s Essentials package

Askiaanalysis, Business 10th June 2025
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Askia is delighted to announce that the Brand Coding module of codeit is now available to all users with the ‘Essentials’ version of the platform.  This module has been available for a few years now and has proven itself to be extremely productive when coding brand names in market research surveys, but this was only available in the premium ‘Explorer’ version. This commercial change opens this important functionality to all codeit users. So, what are the challenges of coding brands and how does codeit help? In the realm…

Six Reasons to Choose Askia

Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025
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Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…

What’s New in AskiaAnalyse 5.6

Askiaanalysis, Knowledge base 18th April 2024
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We have recently released an article in our Knowledge Base detailing all the exciting new features packed into AskiaAnalyse 5.6. This blog post is an accompaniment, promoting the release and summarising the most useful, everyday features it contains. Filtered Weighting Filtered weighting removes the need for manual intervention when implementing certain weighting schemes. We have a blog article on this handy new feature here. The article contains a video where I walk through an example that AskiaAnalyse could not handle previously. In summary, you’ll see these new options…

Reel Emotion: Phebi’s New Video Analytics Capability

Askiaanalysis, Askiafield 18th December 2023
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Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. ​The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…

Filtered Weighting

Askiaanalysis 12th April 2023
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‘Filtered Weighting’ is an exciting new feature recently added to AskiaAnalyse. It removes the need for manual intervention when implementing certain weighting requirements. Probably the best way to explain the feature is to show you a working example, so I’ve put together a five-minute video demonstration of the new feature which can be viewed below. In the example, the requirement is to equally weight all but one of the responses of a question. The remaining response is to be left unweighted i.e. its observed percentage does not change…

What’s up on Maxdiff ?

Askiaanalysis, Askiadesign, Askiafield 20th February 2023
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Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…

The A to Z of Askia

Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022
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At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…

Delineate and Askia

Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022
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Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…