DIY Research, Made To Last By Richard Collins Product design 29th October 2021 ShareFacebookLinkedInTwitter The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…
Askia at the Insight Innovation & Tech Showcase By Patrick George Lassale Business, Customers, Social 15th April 2021 ShareFacebookLinkedInTwitter Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…
Key successes for DIY Platforms: Simplicity, Innovation and Expertise By Christine Caggia Business 30th March 2021 ShareFacebookLinkedInTwitter We were delighted that Frédérique Alexandre (Ipsos, Sample Global Leader) and Christine Caggia (Askia, Scientific Director) took part in the April Spring Box event. They explained how technological innovation, simplicity, speed and expertise are the keys to success for your insights. They showed how to launch surveys with ease and reliability, while also benefiting from Ipsos’ expertise whenever needed. Frédérique presented Ipsos’ Digital Platform and its wide range of Do-It-Yourself solutions. Then Christine shared her point of view on the power of A.I. to transform the end-user experience…
With Ipsos, Askia remains Askia! By Richard Collins Business 27th March 2020 ShareFacebookLinkedInTwitter This blog article is an interview with Jérôme Sopoçko and Patrick George Lassale, co-founders of Askia. Originally published online on 23rd March 2020 in the Market Research News France website – original article in French. The announcement was made a few days ago: Ipsos is taking a majority stake in Askia, a specialist in software solutions for Market Research. Yet another acquisition one might say, as these are happening quite commonly these days in our industry. However, the news came as a surprise to at least some market…
Askia & Ipsos By Patrick George Lassale Business 18th February 2020 ShareFacebookLinkedInTwitter Version française dessous / French version below How is it that after 25 years of independence, Askia has now chosen to continue along the road with Ipsos? The publication of the press release this week announcing Ipsos’ acquisition of a majority stake in Askia was accompanied by this very legitimate question. The answer can be summed up in a few words – their proposal is quite simply in line with our values. It is based on three fundamental ingredients: Recognition of the Askia product range Career opportunities for…
Ipsos acquires a majority stake in Askia By Richard Collins Business 11th February 2020 ShareFacebookLinkedInTwitter From Ipsos, Paris, 10 February 2020: Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.Askia was founded in 1996 by Jérôme Sopoçko and Patrick George Lassale. Its high performing tools for collecting, analysing, reporting and visualising both online and offline data enjoy high recognition among more than 150 clients, including research companies and businesses. Askia has subsidiaries in France, the UK, Germany and the United States. Its annual revenues…
