Tag: askiadesign

10 Steps to help prevent Survey Fraud

Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…

Survey Testing Mode

Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…

What’s up on Maxdiff ?

Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…

Askia Design Control Gallery

As most of you know, our Christine is an enormously talented individual. Probably the number one person to go to at Askia when you want to know anything about Askia. She is also very helpful and one example of this is that, without any request to do so, she has created a really nice, new gallery of all the Askia Design Controls (ADCs). So now you can browse through all 47 ADCs and run examples to see if they can be a useful & neat way to make…

Askia extends its 2020 Spring Webinar Series

Askia webinar spring extension

These are unprecedented & challenging times. However one positive trend that does seem to be coming through is that there is currently a thirst for online learning. Our last two webinars were the most well attended that we have ever run and so we decided to organise two more. The first one was quite a technical session, all about the use of Askia Design Controls & Askia Design Pages (ADCs & ADPs) encompassing our ADX Studio – a unique place to create your own custom question controls and…

What’s new in Askiadesign 5.5.2

What's new in askiadesign 5.5.2?

Following Seyf’s introductory article on extending Analyse 5.5.2 with R and Python, the latest update to our survey authoring app, AskiaDesign, is now available. This major release contains many new features that are all detailed in our Help Centre; but if you just want the highlights, continue below 🙂 So, what’s new in AskiaDesign 5.5.2? Max visible iterations We’ve added a new property available for all Loop questions named Max visible iterations to define the number of the loop’s items will appear on a single screen. This property…

Design: Feet on the ground, head in the cloud

Design: feet on the ground, head in the cloud

The legend goes that, one day, we will release Design6, our online survey programming package. Check the night sky for a star indicating the Orient because D6 is scheduled for this winter. In the meantime, the D5 team is still very active. As we often do with other software, we first test and release functionalities for offline apps (in 5.4 and 5.5) to make them available later online (in D6). We have communicated already on the new Web Service routing and the changes to AskiaScript so JSON would…

MaxDiff grows!

MaxDiff grows!

This article provides an in-depth explanation of AskiaDesign‘s built-in capacity to manage MaxDiff data collection & analysis methodologies. For those of you who, like me, need a short reminder of what MaxDiff is; this is the definition provided by Wikipedia: The MaxDiff is a long-established academic mathematical theory with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance. It may be thought of as…

New KB article roundup

New KB article roundup

This article aims to provide you with the best of our most recently published articles on our Help Centre, these range from AskiaDesign and AskiaSurf to AskiaWeb. Redirect out of an Askia survey and back again Sometimes it’s required to leave an Askia survey to take part in an external exercise and return to the survey to complete it. In such cases, it may be required to take parameters from the Askia survey to the external application or page. This article will show an example of these requirements using AskiaDesign. Check out…

Latest resources for our users

Latest resources for our users

Even though we’ve been on holidays, some of our dedicated support staff have been working hard to provide you with some great resources for your upcoming surveys: help articles, new survey controls and more! Here’s an overview of all the new goodies you’ll be able to find on our help centre: Universe settings This short article covers all the basics on Universes, an often misunderstood feature of askiaanalyse. It’s indeed often ambiguously connected to another Filters / Sub-populations. The article in detail how Universes do not change the counts but change the percentages…