Brand coding now included in codeit’s Essentials package By Richard Collins Askiaanalysis, Business 10th June 2025 ShareFacebookLinkedInTwitter Askia is delighted to announce that the Brand Coding module of codeit is now available to all users with the ‘Essentials’ version of the platform. This module has been available for a few years now and has proven itself to be extremely productive when coding brand names in market research surveys, but this was only available in the premium ‘Explorer’ version. This commercial change opens this important functionality to all codeit users. So, what are the challenges of coding brands and how does codeit help? In the realm…
Introducing themeit By Richard Collins Askiafield 9th November 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible. Once this is complete, you can view the results in a…
Analysing verbatims with generative AI By Richard Collins Askiafield 2nd October 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Short Text Coding By Richard Collins Askiaanalysis, Askiafield 24th May 2021 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…
What’s new in Codeit By Richard Collins Askiafield, Business 3rd July 2020 ShareFacebookLinkedInTwitter Our friends at Digital Taxonomy have been busy working on adding new functionality in Codeit, and Askia was delighted to be able to welcome Tim Brandwood, CEO & CO-Founder, back for a webinar that showcased some of the highlights. Areas we will covered: Askia 5.5.3 Integration – both Askia and Digital Taxonomy have worked incredibly hard on the new integration via the Askia API. It is ready and already in use by a few Askia clients. Tim showed how the two systems now work together. Machine Translation –…
Askia and Digital Taxonomy announce partnership By Richard Collins Business 9th November 2018 ShareFacebookLinkedInTwitter The partnership tightly embeds Codeit, the revolutionary free-text coding platform into the Askia data collection suite. 10thNovember, 2018 – London, UK – Digital Taxonomy, the disruptive provider of AI powered free-text coding and process automation software, and Askia, the leading provider of state-of-the-art software for surveys and analysis, announce their partnership which brings the power of Codeit to the Askia platform. Codeit is the new gold standard in free-text verbatim coding. By using a unique blend of text matching, NLP and Text Analysis, Machine Learning and expert human…
Askia’s June Webinars Series By Gaëlle Normand Business 25th May 2018 ShareFacebookLinkedInTwitter We were pleased having you for our special webinars series, “Simplicity is complexity well done”, hosted by Askia and featuring innovative solutions from Askia and its network of partners. Taking place throughout the month of June 2018, each of the exclusive webinars focused on a specific solution designed by and for market research professionals, providing smart tools to handle complex survey data. Started June 7th, every Thursday at 4pm UK time: Genius is in the detail: Platform One Thursday 7 June, 2018 – 1st Session Ed Messent (Platform One)…
