Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
Six reasons you should be adding voice to your web surveys By Richard Collins Askiafield 27th February 2020 ShareFacebookLinkedInTwitter Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th February in recognition of their innovation, momentum and potential to impact our industry. The award included a prize of $20,000 for Phebi to invest further in the technology. We agree with the IIeX judges…
Hearing voices By Richard Collins Social 2nd July 2019 ShareFacebookLinkedInTwitter Voice tech is everywhere today. In the car, in the kitchen, possibly even in the bedroom. And this is just the start of it. Love it or loathe it, there is a wave of new voice technology coming that will revolutionise our world. And survey research is no exception. You are bound to start hearing voices… So Askia devoted two webinars to partner technology that is changing the way that we can utilise voice in survey research. Tapping the power of voice to build better web surveys Our…
