Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
Askia Spring Webinars 2020 By Richard Collins Business 17th March 2020 ShareFacebookLinkedInTwitter Askia is once again running some Spring webinars in 2020. We have a couple of really interesting topics, both of which could significantly increase productivity and impact in your research projects. Tuesday 24th March – Hear this! Enabling voice in your web surveys – using Phebi Insight. As advertised in a recent blog article here, adding voice-enabled surveys has never been more relevant and simple to achieve, by including Phebi Insight’s award-winning technology to your Askia web surveys. Here is a recording of the session that we ran:…
Six reasons you should be adding voice to your web surveys By Richard Collins Askiafield 27th February 2020 ShareFacebookLinkedInTwitter Hear this! Askia is delighted to announce a reselling arrangement that makes it incredibly simple to voice-enable any Askia web survey. The award-winning Phebi Insight technology provides an option for respondents to answer both closed and open-ended questions using their voices, rather than typing. Phebi Insight won IIeX’s Insight Innovation Competition in Amsterdam on 26th February in recognition of their innovation, momentum and potential to impact our industry. The award included a prize of $20,000 for Phebi to invest further in the technology. We agree with the IIeX judges…
