DIY Research, Made To Last By Richard Collins Product design 29th October 2021 ShareFacebookLinkedInTwitter The global pandemic has further accelerated the digitalization of market research, making its democratization a reality. Driven by new technologies and new consumer approaches, research strategies have fundamentally evolved. Today, market research in Do-It-Yourself (DIY) mode is more and more popular for strategic decision-making. This transformation is beneficial for all market players, beyond the obvious budget and time savings. Do-It-Yourself has become a leading research tool and for Askia this has been a great opportunity: our clients can build their platforms around our core technologies and utilize the…
Askia at the Insight Innovation & Tech Showcase By Patrick George Lassale Business, Customers, Social 15th April 2021 ShareFacebookLinkedInTwitter Askia’s Chief Customer Officer, Richard Collins took part in the Insight Innovation & Tech Showcase, at the end of April. Richard presented alongside Ipsos.Digital’s Ana Maria Tizu and they took the audience on a journey of fast, cost-effective, expert DIY research solutions – using a combination of Ipsos.Digital’s front-ends and Askia’s back-ends. Richard & Ana showed how Ipsos have been able to tap into Askia’s core technology to produce a unique environment for insight professionals to build and launch surveys. Richard also unveiled some of the new Askia…
Pirates’ favourite language? ARRRRR! By Jérôme Sopoçko Askiaanalysis 23rd April 2019 ShareFacebookLinkedInTwitter The first time I heard about modelling and advanced statistics was when I read Isaac Asimov’s Foundation. The second time – a good 10 years later – was when I was taught about Factor Analysis by Herve de Milleville at university, and then later met Jean-Paul Benzecri, Ludovic Lebart and André Salem. My thought then was that Hari Seldon’s dream had come true. Unfortunately years of practice have put a damper on my hopes – post rationalisation made me blame Chaos Theory and as the famous adage goes:…
askiavista 6.0.3.9 By Mamadou Sy Askiaanalysis 18th January 2017 ShareFacebookLinkedInTwitter As the askiavista user base keeps growing, vista Administrators have asked if we could provide broader and more flexible usage statistics. Well, as we start this new year, we’re delivering a brand new Activity monitoring with vastly improved monitoring capabilities. Available by default to askiavista Administrators, it will enable them to monitor: surveys, users, groups, companies, servers, errors, as well as the different actions and types of analyses that their end-users are running on the platform. Furthermore, for those who are administering multi-server askiavista instances, the ability to…
Enter the automation era! By Jérôme Sopoçko Askiafield 25th July 2016 ShareFacebookLinkedInTwitter It’s not new, Market Research is doing badly. A few years back, to improve profitability, most major MR institutes have been sub-contracting Survey Programming and Data Processing to Eastern Europe or Asia. This has not been enough. The next step to increase productivity is automation. The successful launch of Zappi Store has made every one acutely aware of this. Zappi Store uses Millward Brown or Brainjuicer’s methodology to run very formatted studies, entirely automated at unbeatable costs. They have a survey with a few customisable parameters – say…
New AskiaVista AJAX API 2.2.0 By Mamadou Sy Askiaanalysis 20th November 2014 ShareFacebookLinkedInTwitter The new AskiaVista AJAX API (2.2.0) is now released with the latest 6.0.3.x version of AskiaVista. The documentation is now up-to-date List of new features/fixes: Add `footnote` parameter in cross-tab query (settings.results.footnote) Add `language` parameter in queries to specify the survey language. It could also be add on the config, or specify via url Add a new `languageUrlParam` in the configuration to read the survey language via the URL Add methods: getPortfolioLinks getPortfolioLink savePortfolioLink deletePortfolioLink getPortfolioLinkLayouts getPortfolioLinkThemes savePortfolioLinkTheme deletePortfolioLinkTheme getResources saveResource deleteResource htmlEncode Take in account the new…
