A fortunate chain of events – a dry read By Jérôme Sopoçko Askiadesign 13th March 2018 ShareFacebookLinkedInTwitter At Askia we love to talk about Askia things… and about a year ago, the technical team got together in a room and agreed on what was our biggest need: the ability to elegantly call a web service from a survey and decipher the result and store it appropriately. Web-service not included I have mentioned in previous articles how an API allows you extend your para-data. With the IP-address that you collect (and that we encrypt – GDPR is watching you), you can obtain the general location of…
“Simplicity is complexity well done” by DemoSCOPE By Gaëlle Normand Customers 27th February 2018 ShareFacebookLinkedInTwitter The following is a transcription of an article published by Stefan Klug, Head of Production at DemoSCOPE. It explains DemoSCOPE’s innovative approach to programming complex surveys, using Askia software. While many market research projects today are created using DIY Software, DemoSCOPE usually solves technically demanding survey tasks for its clients. Traditional market research programming has always been, and still is to some extent, to transfer a paper questionnaire into a CAWI, CATI or CAPI application – question by question, sequence by sequence and language by language. We have had several…
Askia at Insight Show 2018 By Gaëlle Normand Business 31st January 2018 ShareFacebookLinkedInTwitter The Insight Show, one of the leading industry’s events in Europe, returns to London on 7 & 8 March and Askia will of course be there! This year, in addition to our presence on stand IC24, we will be on the Insight Showcase stage to talk about Data Visualisation together with our partner and stand neighbor E-Tabs. It’s happening on Day 1, 7th March, at 14.40pm. Registration is free for all Market Research professionals so there is no excuse to miss this opportunity to discover the latest industry…
Richard Collins becomes Askia’s first Chief Customer Officer By Gaëlle Normand Business 14th November 2017 ShareFacebookLinkedInTwitter In this board-level role, Richard will manage and develop Askia’s international client base, as well as take overall responsibility for Askia UK office. Richard (pictured above) has built a unique track record in the Market Research industry playing key roles in leading companies. Most recently he was Chief Customer Officer for Big Sofa Technologies and before that he founded the first international office for Decipher Inc. in London (known as Decrypt and acquired by FocusVision). Prior to that, he has also held senior positions with Confirmit, Pulse Train…
MaxDiff grows! By Seyf Altindal Askiadesign 6th November 2017 ShareFacebookLinkedInTwitter This article provides an in-depth explanation of AskiaDesign‘s built-in capacity to manage MaxDiff data collection & analysis methodologies. For those of you who, like me, need a short reminder of what MaxDiff is; this is the definition provided by Wikipedia: The MaxDiff is a long-established academic mathematical theory with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance. It may be thought of as…
New KB article roundup By Paul Nevin Knowledge base 27th October 2017 ShareFacebookLinkedInTwitter This article aims to provide you with the best of our most recently published articles on our Help Centre, these range from AskiaDesign and AskiaSurf to AskiaWeb. Redirect out of an Askia survey and back again Sometimes it’s required to leave an Askia survey to take part in an external exercise and return to the survey to complete it. In such cases, it may be required to take parameters from the Askia survey to the external application or page. This article will show an example of these requirements using AskiaDesign. Check out…
Askia User Survey 2017 results By Gaëlle Normand Business 17th October 2017 ShareFacebookLinkedInTwitter The 2017 edition of our popular Askia User Survey was mailed out this past spring. We received a record number of replies this year and once again, we were humbled by the tremendous amount of constructive feedback. Whether it was an appreciative nod to one of our teams, a smart suggestion for improvement, or an insightful story about your personal Askia experience: all your responses are incredibly valuable to us and help us bring the best out of our software. If you took part in the survey, we’d…
Askia exhibiting at Research & Results 2017 By Gaëlle Normand Business 2nd October 2017 ShareFacebookLinkedInTwitter In about a month’s time, over 3,000 Market Research professionals will flock to Munich to attend Research & Results, one of the leading international trade show for the industry. Askia is a regular exhibitor at Research & Results and this year again, a sizeable Askia contingent will be in attendance, with team members traveling from Germany, France and Belgium for the occasion. Visitors, who can register online for free, are sure to be kept busy with 175 exhibitors and over 100 workshops to choose from. This year will also…
Panel providers of the world, unite! By Jérôme Sopoçko Lab 27th September 2017 ShareFacebookLinkedInTwitter The short story The industry is demanding more streamlining and automation… the only way that can happen is via standards – what are the Panel providers doing/proposing to do in this respect? We would like better visibility on their APIs and the differences between them… possibly talk about harmonising some key variables. We think there should be an automated standard evaluation of surveys in terms of length and complexity to better pre-evaluate the cost of sample. We would like panel providers to explain their position – and their…
Askia party at Esomar 2017! By Paul Nevin Social 30th August 2017 ShareFacebookLinkedInTwitter A quite substantial contingent from Askia will be attending the ESOMAR Congress on September 10-13 in Amsterdam. For those of you who plan to attend, we’ll be at booth #19 in the exhibition space, where we hope you’ll swing by to see us. The other bit of significant news is that, true to tradition, we’ll be hosting a party immediately following ESOMAR’s Welcome Reception. Details are as follows: When? Sunday, September 10th from 9:00 PM until late. Where? In De Waag, an intimate bar/restaurant about a 7-minute walk from the…
