Creating Smarter, Shorter Surveys By Jamey Corriveau Askiadesign, Askiafield, Lab 20th October 2025 ShareFacebookLinkedInTwitter Survey fatigue is a real challenge in our industry. The longer and more repetitive a survey is, the more likely respondents are to drop off or perhaps worse, stay on but provide increasingly poor-quality answers. Our next AI initiative is a direct response to this problem, with the goal of making surveys shorter and more intelligent. The concept is simple yet powerful: use AI to perform real-time analysis of the text of a respondent’s answer to an open-ended question. The AI can then use this information to pre-fill…
Deeper Insights Through AI-Powered Probing By Jamey Corriveau Askiadesign, Askiafield, Lab 9th October 2025 ShareFacebookLinkedInTwitter Open-ended questions are a goldmine of rich, qualitative data. But how do you encourage respondents to provide more detailed and thoughtful answers? To help our customers with this common issue, we have enhanced the Open Askia Design Control (ADC) with a simple to use prompting/probing feature. In simple terms, once a respondent has provided some open-ended text a prompt appears asking them to expand their answer. The Askia Help Center (and GitHub) has been updated with the latest version of the ADC. There are options to control the…
Six Reasons to Choose Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025 ShareFacebookLinkedInTwitter Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…
10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Using Web Services in Online Research By Jamey Corriveau Askiadesign, Askiafield 25th August 2021 ShareFacebookLinkedInTwitter Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
Askia Winter Webinar By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Customers 27th November 2020 ShareFacebookLinkedInTwitter Stephen Bronnec was the main attraction in the final Askia Webinar of 2020, where he revealed the new Askia platform, in advance of its launch early next year. The new platform is a fully SaaS version of Askia that brings together a series of linked online modules that allow users to create, field and report on their web surveys. In the session Stephen covered: Askia Portal Overview Demonstrated the end to end workflow (Design, Field, Vista) Showed the compatibility with the offline versions of Design & Supervisor Explained…
How to enhance the respondent experience By Christine Caggia Askiadesign, Askiafield 11th September 2020 ShareFacebookLinkedInTwitter Let’s face it – there are still way too many boring questionnaires around. They can take so long to complete – some make Tolstoy’s War & Peace look like a tweet! These types of surveys can lose a respondent to our industry for months, if not years. We all know this. We see people speaking out about this at every conference and summit, but still we see the tedious surveys. But we at Askia are not going to give up: so this is another call to arms to apply the advice we provide to our Market Research clients on how to enhance the user experience & how to be more respondent-centric: Engage with the respondent Simplify the process Decrease…
Askia Design Control Gallery By Richard Collins Askiadesign 28th May 2020 ShareFacebookLinkedInTwitter As most of you know, our Christine is an enormously talented individual. Probably the number one person to go to at Askia when you want to know anything about Askia. She is also very helpful and one example of this is that, without any request to do so, she has created a really nice, new gallery of all the Askia Design Controls (ADCs). So now you can browse through all 47 ADCs and run examples to see if they can be a useful & neat way to make…
