10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Using Web Services in Online Research By Jamey Corriveau Askiadesign, Askiafield 25th August 2021 ShareFacebookLinkedInTwitter Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…
Phebi launch their Emotional Resonance Score By Richard Collins Askiafield, Business 18th March 2021 ShareFacebookLinkedInTwitter Askia’s technology partner Phebi has added new ways to quickly and easily get insights from the non-conscious aspects of speech in surveys. Phebi is the creator of an innovative market research solution that uses voice tech, artificial intelligence (AI), and natural language processing (NLP) to generate insights from the analysis of speech. The technology is the first product to win both innovation awards in the same year from IIeX and the UK Market Research Society. The solution is an easy, affordable, DIY add-on to the Askia platform. It…
Askia Winter Webinar By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Customers 27th November 2020 ShareFacebookLinkedInTwitter Stephen Bronnec was the main attraction in the final Askia Webinar of 2020, where he revealed the new Askia platform, in advance of its launch early next year. The new platform is a fully SaaS version of Askia that brings together a series of linked online modules that allow users to create, field and report on their web surveys. In the session Stephen covered: Askia Portal Overview Demonstrated the end to end workflow (Design, Field, Vista) Showed the compatibility with the offline versions of Design & Supervisor Explained…
How to enhance the respondent experience By Christine Caggia Askiadesign, Askiafield 11th September 2020 ShareFacebookLinkedInTwitter Let’s face it – there are still way too many boring questionnaires around. They can take so long to complete – some make Tolstoy’s War & Peace look like a tweet! These types of surveys can lose a respondent to our industry for months, if not years. We all know this. We see people speaking out about this at every conference and summit, but still we see the tedious surveys. But we at Askia are not going to give up: so this is another call to arms to apply the advice we provide to our Market Research clients on how to enhance the user experience & how to be more respondent-centric: Engage with the respondent Simplify the process Decrease…
Askia Design Control Gallery By Richard Collins Askiadesign 28th May 2020 ShareFacebookLinkedInTwitter As most of you know, our Christine is an enormously talented individual. Probably the number one person to go to at Askia when you want to know anything about Askia. She is also very helpful and one example of this is that, without any request to do so, she has created a really nice, new gallery of all the Askia Design Controls (ADCs). So now you can browse through all 47 ADCs and run examples to see if they can be a useful & neat way to make…
Vertical Grids/Tables in Askia By Richard Collins Askiadesign 6th December 2018 ShareFacebookLinkedInTwitter People often ask why Askia is a better platform for online surveys than many of the free or very cheap packages out there in the market. The above question shows this nicely in my view. We want to make answering survey questions as easy as possible for the respondents, so here we have compressed a lot of questions into a single, mobile responsive screen, rather than 5 or 6 screens. In this example we have combined many different question types in a table or grid (drop downs, single…
AskiaField updated to 5.3.5 By Stephen Bronnec Askiafield 29th October 2015 ShareFacebookLinkedInTwitter AskiaField has been refreshed! As you might know, the dev team is full-blast, hands in the engine, getting ready to release our next major AskiaField version 5.4. Along with the early days of 5.4, our Belgian partners, MyForce, have recently made a big process audit and started implementing new software release systems, wishlist systems for new features, and large-scale automatic testing processes. Before these marvelous times come to production, we wanted to introduce you to our latest and final iteration of AskiaField 5.3 : version 5.3.5, which comes packed with features that are announcing 5.4 and its awaited…
