Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
Short Text Coding By Richard Collins Askiaanalysis, Askiafield 24th May 2021 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, Digital Taxonomy Thinking about all the brands of beer you know, what’s the first one that comes to mind? Heineken? Budweiser? Stella Artois? Doom Bar?! I’ll bet you didn’t think of “Double Diamond”, “Skol” or “Party Seven”. Over time, the popularity of any given brand can rise and fall, so it is useful to track brand awareness and brand saliency. In a survey, when you ask an unprompted brand awareness question like the one above, you will generate a list of free text verbatim…
