The numbers just don’t add up… By Richard Collins Askiaanalysis, Knowledge base 17th July 2020 ShareFacebookLinkedInTwitter The debrief is going well, the change in direction the end client needs to take is understood, the meeting is coming to a conclusion. Then the quiet one in the room asks you to go back to slide 26 – it’s the slide with one of the key tabulations with the important figures highlighted in green. The bomb is dropped, “The numbers don’t add up”. The numbers in the cells don’t add up. Everyone counts them. She is right. The researchers look at each other. They count again.…
