Creating Smarter, Shorter Surveys By Jamey Corriveau Askiadesign, Askiafield, Lab 20th October 2025 ShareFacebookLinkedInTwitter Survey fatigue is a real challenge in our industry. The longer and more repetitive a survey is, the more likely respondents are to drop off or perhaps worse, stay on but provide increasingly poor-quality answers. Our next AI initiative is a direct response to this problem, with the goal of making surveys shorter and more intelligent. The concept is simple yet powerful: use AI to perform real-time analysis of the text of a respondent’s answer to an open-ended question. The AI can then use this information to pre-fill…
Deeper Insights Through AI-Powered Probing By Jamey Corriveau Askiadesign, Askiafield, Lab 9th October 2025 ShareFacebookLinkedInTwitter Open-ended questions are a goldmine of rich, qualitative data. But how do you encourage respondents to provide more detailed and thoughtful answers? To help our customers with this common issue, we have enhanced the Open Askia Design Control (ADC) with a simple to use prompting/probing feature. In simple terms, once a respondent has provided some open-ended text a prompt appears asking them to expand their answer. The Askia Help Center (and GitHub) has been updated with the latest version of the ADC. There are options to control the…
Reel Emotion: Phebi’s New Video Analytics Capability By Richard Collins Askiaanalysis, Askiafield 18th December 2023 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
