Creating Smarter, Shorter Surveys By Jamey Corriveau Askiadesign, Askiafield, Lab 4 days ago ShareFacebookLinkedInTwitter Survey fatigue is a real challenge in our industry. The longer and more repetitive a survey is, the more likely respondents are to drop off or perhaps worse, stay on but provide increasingly poor-quality answers. Our next AI initiative is a direct response to this problem, with the goal of making surveys shorter and more intelligent. The concept is simple yet powerful: use AI to perform real-time analysis of the text of a respondent’s answer to an open-ended question. The AI can then use this information to pre-fill…
Deeper Insights Through AI-Powered Probing By Jamey Corriveau Askiadesign, Askiafield, Lab 9th October 2025 ShareFacebookLinkedInTwitter Open-ended questions are a goldmine of rich, qualitative data. But how do you encourage respondents to provide more detailed and thoughtful answers? To help our customers with this common issue, we have enhanced the Open Askia Design Control (ADC) with a simple to use prompting/probing feature. In simple terms, once a respondent has provided some open-ended text a prompt appears asking them to expand their answer. The Askia Help Center (and GitHub) has been updated with the latest version of the ADC. There are options to control the…
From Word to Wow! AI-Powered Survey Scripting By Jamey Corriveau Askiadesign, Askiafield, Lab 18th September 2025 ShareFacebookLinkedInTwitter Imagine this: you have meticulously crafted the perfect questionnaire in a Word document. Now comes the tedious process of converting it into a functional online survey. What if you could automate that? Well, that is the goal of our first major AI initiative. We have been developing an AI-powered process that can take a standard Word document and automatically generate the corresponding Askia XML file for the survey. This XML file can be imported directly into AskiaDesign. This initiative aims to dramatically speed up the Askia survey creation…
Getting Started with AI in Askia By Jamey Corriveau Askiadesign, Askiafield, Lab 11th September 2025 ShareFacebookLinkedInTwitter This AI blog series will highlight the key initiatives where we have integrated AI into the Askia survey design process. But before diving into the examples themselves, we thought it would be beneficial to provide an overview of how Askia users can begin leveraging AI in their surveys. Our assessment is that the necessary skillset required is comparable to that of an ‘advanced scriptwriter,’ i.e. someone who is comfortable using programming languages to complement their AskiaScript expertise. Happily, there are many Askia users who are comfortable with getting…
New Horizons: Advancing AI Initiatives By Jamey Corriveau Askiadesign, Askiafield, Lab, Product design 9th September 2025 ShareFacebookLinkedInTwitter The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions. For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We…
Askia Version 7 By Richard Collins Askiaanalysis, Askiadesign, Askiafield 7th July 2025 ShareFacebookLinkedInTwitter We are delighted to announce the release of Askia Version 7. This release has been a long time in the making and brings together a host of new functionality, including improvements to the user interfaces, new keywords, plus background hidden processes that make the Askia system more powerful and efficient. Highlights Documentation We have published comprehensive ‘What’s new’ documentation in the Askia Help Centre: And we have provided an FAQ article that goes through some of the questions you are bound to have regarding this major upgrade to…
Six Reasons to Choose Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025 ShareFacebookLinkedInTwitter Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…
Reel Emotion: Phebi’s New Video Analytics Capability By Richard Collins Askiaanalysis, Askiafield 18th December 2023 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…
Introducing themeit By Richard Collins Askiafield 9th November 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible. Once this is complete, you can view the results in a…
Analysing verbatims with generative AI By Richard Collins Askiafield 2nd October 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…
