Getting Started with AI in Askia By Jamey Corriveau Askiadesign, Askiafield, Lab 11th September 2025 ShareFacebookLinkedInTwitter This AI blog series will highlight the key initiatives where we have integrated AI into the Askia survey design process. But before diving into the examples themselves, we thought it would be beneficial to provide an overview of how Askia users can begin leveraging AI in their surveys. Our assessment is that the necessary skillset required is comparable to that of an ‘advanced scriptwriter,’ i.e. someone who is comfortable using programming languages to complement their AskiaScript expertise. Happily, there are many Askia users who are comfortable with getting…
New Horizons: Advancing AI Initiatives By Jamey Corriveau Askiadesign, Askiafield, Lab, Product design 9th September 2025 ShareFacebookLinkedInTwitter The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions. For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We…
Askia Version 7 By Richard Collins Askiaanalysis, Askiadesign, Askiafield 7th July 2025 ShareFacebookLinkedInTwitter We are delighted to announce the release of Askia Version 7. This release has been a long time in the making and brings together a host of new functionality, including improvements to the user interfaces, new keywords, plus background hidden processes that make the Askia system more powerful and efficient. Highlights Documentation We have published comprehensive ‘What’s new’ documentation in the Askia Help Centre: And we have provided an FAQ article that goes through some of the questions you are bound to have regarding this major upgrade to…
Six Reasons to Choose Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025 ShareFacebookLinkedInTwitter Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…
Reel Emotion: Phebi’s New Video Analytics Capability By Richard Collins Askiaanalysis, Askiafield 18th December 2023 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. So with increasing volumes of research data being captured through recorded audio and video, it can be a source of valuable insight. The award winning Phebi platform goes beyond what people say, illuminating how they felt when they said it and translating that emotional response into data that can be analysed for greater insight. The combination of analysis of both emotion data (from the ‘tonal analysis’ of the respondent’s vocal characteristics) and…
Introducing themeit By Richard Collins Askiafield 9th November 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible. Once this is complete, you can view the results in a…
Analysing verbatims with generative AI By Richard Collins Askiafield 2nd October 2023 ShareFacebookLinkedInTwitter Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…
10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Survey Testing Mode By Richard Collins Askiadesign, Askiafield 27th June 2023 ShareFacebookLinkedInTwitter Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…
