10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Survey Testing Mode By Richard Collins Askiadesign, Askiafield 27th June 2023 ShareFacebookLinkedInTwitter Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…
What’s up on Maxdiff ? By Christine Caggia Askiaanalysis, Askiadesign, Askiafield 20th February 2023 ShareFacebookLinkedInTwitter Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…
The Benefits of using Askia’s SaaS solution By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Product design 1st February 2023 ShareFacebookLinkedInTwitter This blog article explains why Askia will be offering a SaaS solution in the future and the benefits that this should bring to all our clients. Definition Software as a Service (SaaS) is a delivery model for software applications where the provider hosts the software and makes it available to customers over the internet. In SaaS, customers access the software through a web browser, without the need for any installation or setup on their own systems. The provider is responsible for maintaining and updating the software, and clients…
The A to Z of Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022 ShareFacebookLinkedInTwitter At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…
Open-ended questions – a guide By Richard Collins Askiadesign, Askiafield 15th November 2022 ShareFacebookLinkedInTwitter The Askia blog is called Open Ends and this name couldn’t be more pertinent for our latest blog article, which is all about the open-ended question. Here we summarise much of the knowledge that we have picked up from a couple of decades of providing survey software and working with insight professionals and their open-ended questions. When to use them; how to optimise them; and how to analyse the unstructured data that is collected. For many of our seasoned users this article will likely be seen as “teaching…
Time to get emotional By Richard Collins Askiadesign, Askiafield 9th June 2022 ShareFacebookLinkedInTwitter Voice is the most intuitive, natural and efficient way to communicate. It’s also an emotional microscope. The award winning Phebi solution goes beyond what people say, illuminating how they felt when they said it. The combination of analysis of both emotion (based on ‘tonal analysis’ of the respondent’s vocal characteristics) and sentiment (based on the words used) helps researchers understand people more deeply and better predict their behaviour. In effect, Phebi allows researchers to add qualitative depth to their quantitative surveys. And here at Askia we are delighted…
WCAG compliance and Askia By Christine Caggia Askiadesign, Askiafield, Knowledge base 9th March 2022 ShareFacebookLinkedInTwitter If you want to provide visually impaired respondents with better accessibility to your questionnaires, then there are a number of functionalities in Askia that you should be aware of. As a first step we would recommend that you get yourself familiar with the accessibility standard, WCAG (Web Content Accessibility Guidelines), which outlines certain rules and best practices. Within Askia, we have decided to focus on the main recommendations of WCAG and provide you with an easy implementation with some of our ADCs and one of our ADPs (Askia…
Delineate and Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business, Customers 17th January 2022 ShareFacebookLinkedInTwitter Askia client Delineate has announced the first of several upcoming technology integrations with its new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time. The platform has now been integrated with Askia to further enable automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys. Commenting on the integration, Delineate CTO James Stewart explained: “The core of Delineate Proximity™ is curated survey…
