The Electric Kool-Aid Askia Test By Jérôme Sopoçko Askiadesign 13th January 2015 ShareFacebookLinkedInTwitter Abstract: Survey scripting and coding have lots in common and we should bring testing techniques into Survey Design. For this we have improved Random Data Generation and created a new Tools module called “Script Verification”. SurveyMonkey, Google consumer surveys and other disruptive DIY technologies have changed the Market Research industry. Any marketing director can put together an online survey, get sample from a number of panel providers and have results to their strategic questions in hours. But Askia software is not designed for marketing directors. It has been…
