Tag: survey scripting

Anti-fraud Technique for Open Questions

One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…

Survey Testing Mode

Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…

Using Web Services in Online Research

Web services – which are a way of allowing disparate systems to share information, make enquiries and get responses over the internet – are old news to web developers, having been around in one form or another since the turn of the millennium. But for many survey programmers, they’re low-hanging fruit left on the vine, just waiting to be picked. By tapping into these services, survey programmers can provide functionality that would have taken many hours or days to set up. Whether displaying extra information about the subject…

The Electric Kool-Aid Askia Test

Abstract: Survey scripting and coding have lots in common and we should bring testing techniques into Survey Design. For this we have improved Random Data Generation and created a new Tools module called “Script Verification”. SurveyMonkey, Google consumer surveys and other disruptive DIY technologies have changed the Market Research industry. Any marketing director can put together an online survey, get sample from a number of panel providers and have results to their strategic questions in hours. But Askia software is not designed for marketing directors. It has been…