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Codeit’s Massive New Update: Empowering Researchers with True AI Assistance

Askiaanalysis, Askiafield, Product design 23rd September 2026
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The world of market research is in a constant state of evolution, and right now, Artificial Intelligence is driving some of the most exciting changes. We’ve seen this first-hand with our own AI initiatives here at Askia, like the launch of Ask IAN and our new AI-powered survey scripting. But AI is also fundamentally transforming how we handle unstructured, qualitative data. Work that once took hours of manually reading, sorting, and categorizing verbatim responses has been accelerated dramatically. However, not all AI-assisted coding tools are created equal. That’s…

Askia launches ‘Ask IAN’: your smart, new AI analysis assistant

Askiaanalysis, Knowledge base 1st July 2026
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Askia is very pleased to announce that v7.1 of AskiaAnalyse comes with a beta version of an AI analysis assistant. Ask IAN is a chat interface that allows a user to ask questions about their Askia project and ‘IAN’ will go off and look at the questions in the project, decide which questions will best solve the query, run some tabulations and then provide a summary of the results. It’s an absolute game changer. Ask IAN is a smart use of AI. AskiaAnalyse is still doing all the…

Creating Smarter, Shorter Surveys

Askiadesign, Askiafield, Lab 20th October 2025
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Survey fatigue is a real challenge in our industry. The longer and more repetitive a survey is, the more likely respondents are to drop off or perhaps worse, stay on but provide increasingly poor-quality answers. Our next AI initiative is a direct response to this problem, with the goal of making surveys shorter and more intelligent. The concept is simple yet powerful: use AI to perform real-time analysis of the text of a respondent’s answer to an open-ended question. The AI can then use this information to pre-fill…

From Word to Wow! AI-Powered Survey Scripting

Askiadesign, Askiafield, Lab 18th September 2025
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Imagine this: you have meticulously crafted the perfect questionnaire in a Word document. Now comes the tedious process of converting it into a functional online survey. What if you could automate that? Well, that is the goal of our first major AI initiative. We have been developing an AI-powered process that can take a standard Word document and automatically generate the corresponding Askia XML file for the survey. This XML file can be imported directly into AskiaDesign. This initiative aims to dramatically speed up the Askia survey creation…

Getting Started with AI in Askia

Askiadesign, Askiafield, Lab 11th September 2025
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This AI blog series will highlight the key initiatives where we have integrated AI into the Askia survey design process. But before diving into the examples themselves, we thought it would be beneficial to provide an overview of how Askia users can begin leveraging AI in their surveys. Our assessment is that the necessary skillset required is comparable to that of an ‘advanced scriptwriter,’ i.e. someone who is comfortable using programming languages to complement their AskiaScript expertise. Happily, there are many Askia users who are comfortable with getting…

New Horizons: Advancing AI Initiatives

Askiadesign, Askiafield, Lab, Product design 9th September 2025
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An image of the sea, including a clear horizon. A swing in the water.

The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions. For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We…

Brand coding now included in codeit’s Essentials package

Askiaanalysis, Business 10th June 2025
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Askia is delighted to announce that the Brand Coding module of codeit is now available to all users with the ‘Essentials’ version of the platform.  This module has been available for a few years now and has proven itself to be extremely productive when coding brand names in market research surveys, but this was only available in the premium ‘Explorer’ version. This commercial change opens this important functionality to all codeit users. So, what are the challenges of coding brands and how does codeit help? In the realm…

Introducing themeit

Askiafield 9th November 2023
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Guest Blog: Tim Brandwood, codeit I am delighted to announce the launch of our automated theme discovery tool, themeit. themeit harnesses the latest generative AI technology (think Chat GPT) to supercharge your verbatim coding process. How does it work? Once you’ve loaded some data into codeit, you can access the new themeit tool by clicking “analyze themes”. themeit will then auto analyze your data, extract a set of suggested themes and code as many of your verbatims as possible.  Once this is complete, you can view the results in a…

Analysing verbatims with generative AI

Askiafield 2nd October 2023
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Guest Blog: Tim Brandwood, codeit As researchers, we understand the value of asking open-ended questions in our surveys. They help us get to the “why” that lies behind the closed questions you ask. It’s no use finding out that your customers are dissatisfied if you don’t also ask them why. The challenge with collecting this kind of free-text data is that it usually needs to be measured. For example, what are the top five most frequent reasons your customers are dissatisfied? How does that trend over time? And…