From Word to Wow! AI-Powered Survey Scripting By Jamey Corriveau Askiadesign, Askiafield, Lab 8 hours ago ShareFacebookLinkedInTwitter Imagine this: you have meticulously crafted the perfect questionnaire in a Word document. Now comes the tedious process of converting it into a functional online survey. What if you could automate that? Well, that is the goal of our first major AI initiative. We have been developing an AI-powered process that can take a standard Word document and automatically generate the corresponding Askia XML file for the survey. This XML file can be imported directly into AskiaDesign. This initiative aims to dramatically speed up the Askia survey creation…
Getting Started with AI in Askia By Jamey Corriveau Askiadesign, Askiafield, Lab 11th September 2025 ShareFacebookLinkedInTwitter This AI blog series will highlight the key initiatives where we have integrated AI into the Askia survey design process. But before diving into the examples themselves, we thought it would be beneficial to provide an overview of how Askia users can begin leveraging AI in their surveys. Our assessment is that the necessary skillset required is comparable to that of an ‘advanced scriptwriter,’ i.e. someone who is comfortable using programming languages to complement their AskiaScript expertise. Happily, there are many Askia users who are comfortable with getting…
New Horizons: Advancing AI Initiatives By Jamey Corriveau Askiadesign, Askiafield, Lab, Product design 9th September 2025 ShareFacebookLinkedInTwitter The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions. For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We…
Askia Version 7 By Richard Collins Askiaanalysis, Askiadesign, Askiafield 7th July 2025 ShareFacebookLinkedInTwitter We are delighted to announce the release of Askia Version 7. This release has been a long time in the making and brings together a host of new functionality, including improvements to the user interfaces, new keywords, plus background hidden processes that make the Askia system more powerful and efficient. Highlights Documentation We have published comprehensive ‘What’s new’ documentation in the Askia Help Centre: And we have provided an FAQ article that goes through some of the questions you are bound to have regarding this major upgrade to…
Six Reasons to Choose Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Business 14th May 2025 ShareFacebookLinkedInTwitter Over the past few years, the research technology landscape has become increasingly crowded with a multitude of different survey platforms to choose from. Many of these platforms specialise in a particular type of research project: DIY/Agile, Employee & Customer Experience, Communities, User Experience etc. Askia’s position in the research technology landscape is as a general, full stack, end-to-end survey platform. In no particular order, here are six reasons why you might want to take a look at Askia: Capability MR professionals have been using Askia’s products for over…
10 Steps to help prevent Survey Fraud By Richard Collins Askiadesign, Askiafield 15th August 2023 ShareFacebookLinkedInTwitter Survey fraud is a serious problem that can have a significant impact on the quality of market research data – the very life blood of the insights industry. And it is a growing problem. Some industry commentators now believe that up to a third of the data being collected is being discarding because of quality concerns and panel fraud. This is a big deal. There are several different ways to commit survey fraud, including: Impersonating respondents: This is when someone pretends to be someone else in order to…
Anti-fraud Technique for Open Questions By Richard Collins Askiadesign, Askiafield, Customers 11th July 2023 ShareFacebookLinkedInTwitter One of the most enjoyable aspects of my role is engaging with clients in person and gaining insight into how they utilise Askia. I am constantly amazed by the ingenuity of our users and the resourceful ways they optimise their survey businesses with our platform. A recent visit to Warwick to meet with Consumer Insight provided a shining example of this. We were discussing the thorny issue of survey fraud and data quality with Craig Meikle and Jack Wood. I was relaying some of the excellent information that…
Survey Testing Mode By Richard Collins Askiadesign, Askiafield 27th June 2023 ShareFacebookLinkedInTwitter Testing a survey thoroughly before it goes into field is an absolutely critical part of running a research project. Askia is therefore delighted to introduce a really useful option when testing a survey, whereby vital “back-end” information is displayed for the benefit of the survey testing team. With this new Survey Testing Information option switched on, the name of the question shortcut is shown, as are the response entry codes. Perhaps most valuable of all, any response that has survey routing behind it, has the ability to show…
What’s up on Maxdiff ? By Christine Caggia Askiaanalysis, Askiadesign, Askiafield 20th February 2023 ShareFacebookLinkedInTwitter Maxdiff (short for Maximum Difference Scaling) is a methodology used to understand the relative importance or appeal amongst a list of features/statements. The technique is also known as “best-worst scaling”. Based on the choice modelling technique developed by Jordan Louviere and popularised by Steven H.Cohen, the method provides preference/importance scores for brands, images, product features, advertising claims, services, etc.). Respondents are asked to compare sets of a few features, attributes or statements, and select which of these are the most and the least appealing/important to them. The technique…
The A to Z of Askia By Richard Collins Askiaanalysis, Askiadesign, Askiafield, Knowledge base 7th December 2022 ShareFacebookLinkedInTwitter At Askia, we provide professional and technical solutions to the market research industry and occasionally we use concepts and terms that are somewhat unique to our industry and / or to the Askia world. So, if you want to know the difference between an ADC and an ADP; or you want to know what an interactive variable does; or what a sub-population is (it’s a filter, by the way) – then head to the Askia Glossary. Try it out for yourself – The Askia Glossary We will be…
