Askia launches new qual / quant research software platform

Serial market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software specialists Askia to launch a new unified customer feedback software platform called Platform One.

Platform One has been built to manage every kind of customer feedback scenario: from large-scale quant panels, to small-scale qual communities, to complete Voice of the Customer programs. It comes with a suite of in-built quant / qual project tools, a customisable member portal for member engagement and web research, and a fully integrated app for mobile research. The company’s ambition: to create a unified customer feedback platform that delivers a significantly better user-experience at every single step. The result: a software platform with extended functionality like shared questions for data enrichment; point-in-time and responsive sampling; event and beacon triggered mobile research; sequential qual / quant research projects; financial gamification and interactive detachable dashboards. Askia’s data collection and analytics software forms part of the unified platform offering.

The software platform took three years to conceive, develop and build. It’s now live and managing 20 + customer feedback communities. The company has offices in London and a software development and servicing team in Colombo.

Jon Gumbrell, Platform One Principle Founder & Chief Software Architect says, “The industry is full of legacy applications that don’t align with user needs. Quite apart from being a nightmare to actually execute, integrating such applications results in the creation of cumbersome, inefficient, often unmanageable systems. I wanted to start from scratch and build a genuinely unified research software platform fit for tomorrow’s business requirements.

Mike Hall, Platform One Co-Founder says, “The future of research lies in technology, and Jon has a genius for it, so it’s hugely exciting to team up with him.

Jérôme Sopoçko, Askia Founder & Chief Software Architect says, “Platform One’s technology allows research to fit around the customer, whereas traditional methods attempts to fit the customer into research.

Jon Gumbrell is the ex-owner of ID Factor and a co-founder of Verve. It was at Verve that Jon met Mike Hall, founder of Hall & Partners. Askia’s Jérôme Sopoçko and Patrick George Lassale form part of the company’s extended team and Claire Bickerton, former Group Business Director of Hall & Partners, is a Platform One co-founder.

Platform One formally marks their launch with a new explainer video and website.

Platform One team photo
The founding team (from left to right): Mike Hall, Patrick George Lassale, Jon Gumbrell, Claire Bickerton, Jérôme Sopoçko.

Platform One extended functionality, further information.

  1. Shared questions: add stored questions to new surveys, writing back the data, to enrich member information.
  2. Point-in-time sampling: because what was true last year may not be true this year, we’ve built a feature that enables sampling using data from any point in time. We’ve also made it possible to sample according to change – all those who have had a pay rise, for example.
  3. Responsive sampling: if a quota stop is applied sample will no longer be delivered to any cell that has achieved its stop value. Automatically stop sending feedback projects to members as soon as you hit target in a specific quota cell.
  4. Event & beacon triggered mobile research: mobile research tasks can be triggered by events or beacons. Research tasks are deployed to the mobile app, but remain hidden until triggered by an event like boarding a flight, or a beacon placed in a store exit.
  5. Sequential qual / quant research projects: research projects are created as normal but marked as ‘sequenced’. Invites to the next project in the sequence are automatically sent either on project completion, or on a schedule (or both). For example, you could set your triggers for Project 2 to be completion of Project 1 and 7 pm on X date.
  6. Financial gamification:the same positive action can be incentivised using both financial and gamification points. Financial rewards can be set to match member gamification level. For example, a member who has achieved Level 3 can receive 60% of the maximum financial reward, whereas one who has achieved Level 6 can receive 100%. This encourages proper participation and dissuades improper participation.
  7. Interactive, detachable dashboards: these reporting dashboards can be set up to share app survey results. Users can manipulate the data by selecting questions, selecting their preferred mode of data visualisation and filtering the data set using both app survey and panel-wide filters. Responses to all video questions are displayed on the dashboard as a video thumbnail wall. Video responses can also be filtered by both app survey and panel-wide filters.

Askiavista updated to

We’re excited to announce that a new version,, of askiavista is available; as usual, this update contains some nice new features as well as some dead bugs!

New default expiry page

We have updated the default expired page for Portfolio Links which have been set with the Expiry date option. This new page is fully responsive and can be customised to better correspond to your needs.

Screenshot of askiavista's new expiry page

This page is stored in at the root of the AskiaVistaReader.Net4 folder, so don’t hesitate to go crazy on your custom expiry pages!

You can read more about this new page if you want!

Updated log in page

We have updated askiavista’s log in page in order to get rid of some layout issues we had on the previous version and to improve the page’s responsiveness.

Screenshot of Askiavista's new login page

We also cleaned it up a tad, increased the size of the inputs & button and generally made a clearer version of the page; but, do remember that you can create your own custom login page!

Highcharts, improved & extended!

We have greatly improved our integration of Highcharts charting library by adding some extra components such as:

  • highcharts-more.js (allows new chart types, such as: Area range, Area spline range, …)
  • modules/funnel.js (adds support for Funnel charts)
  • modules/exporting.js (allows to activate chart export to print, JPG, PNG, SVG & PDF)
  • modules/solid-gauge.js (adds support for solid gauge charts)

We were therefore able to add several new charts to askiavista: Bubble, Spline, Area spline, Scatter & Waterfall charts:
Screenshot of Askiavista's new chart types

Improved search capabilities

We’ve drastically improved the Search questionnaire functionality that is located in the treeview:

  1. We have increased the maximum amount of search results from 30 results to… 500!
  2. When you have searched for a specific question or set of questions and select a search result, you no longer lose your selection(s) when you deactivate the search functionality.

Locate questions in the treeview structure

We have added an askianalyse-inspired feature: having the possibility to Locate a question in the treeview by selecting it directly from the Dimensions panel (Rows, Columns or Edges) in which you are using it.

Screenshot of Askiavista's locate feature

This feature is particularly useful when trying to locate a specific variable in the survey structure when said questionnaire is very large.

Fixed an issue with Portfolios and Filters imported from Analyse

We fixed an issue that some of our users experienced when running a Portfolio with a Filter imported from Analyse, the filter would appear twice in the Filter select menu. The portfolio would target the second filter and wouldn’t show any data in the table. All fixed now!

Fixed issue with table style & chart type refresh

Finally, we fixed two issues that concerned rendering issues with table styles and charts when these were refreshed:

  1. Table style refresh issue: when you added a new Table style, askiavista would not take the new CSS into account; the user had to manually trigger the table style refresh by drag and dropping one or more variables in Dimensions.
  2. Chart type refresh issue: when the application rendered more than one chart on a given Table definition and the user modified the Chart type, only the first rendered chart would adopt the newly selected chart type.

That’s all for version! Next update is just around the corner!

Freshly infused knowledge base articles

In case you missed them, here is a recap of the latest batch of freshly pressed Knowledge base articles, directly extracted from Askia’s Help Centre.

Highlight row and column header in question tables

This one is a little treat for survey designers looking to sweeten the look and feel of their question tables.This comes along with a nice buy 1 million youtube views guide for you bussines.
Thanks to a couple of css classes and a jQuery script, row and column headers will change colour when their associated cells are hovered.

Check out the example and explanation on Askia’s Knowledge Base

64/32bit ODBC drivers

For those who decided to take a step forward and use the AskiaField platform as a 64bit application, links to external databases will also need to be upgraded.


Here is how it’s done

.QES file limitations

Can this question shortcut actually be a full sentence ? How big can a question table be ?
If you happen to wonder what physical limitations could harness your creativity in terms of survey design, check out this updated version of the various file limitations list.