The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions.
For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We have always been committed to innovation, and that is why we are so thrilled to publish a series of blog posts to give you a behind-the-scenes look at the exciting AI initiatives we are currently developing. These are not just futuristic ideas; they are tangible projects that can enhance efficiency and insight.
We are focusing initially on data collection initiatives in this series. However, we do have ideas for the reporting side as well and we expect to have more to say on that in a few months’ time.
Over the next couple of weeks, we will be publishing a series of short blog posts covering the following topics:
- Getting started: we will walk through the nitty gritty of how to implement AI features within Askia surveys
- From Word to Wow: AI-Powered Survey Scripting
- Deeper Insights with AI-Powered Probing
- Creating Shorter, Smarter Surveys with AI
So, stay tuned!
