Deeper Insights Through AI-Powered Probing By Jamey Corriveau Askiadesign, Askiafield, Lab 9th October 2025 ShareFacebookLinkedInTwitter Open-ended questions are a goldmine of rich, qualitative data. But how do you encourage respondents to provide more detailed and thoughtful answers? To help our customers with this common issue, we have enhanced the Open Askia Design Control (ADC) with a simple to use prompting/probing feature. In simple terms, once a respondent has provided some open-ended text a prompt appears asking them to expand their answer. The Askia Help Center (and GitHub) has been updated with the latest version of the ADC. There are options to control the…
From Word to Wow! AI-Powered Survey Scripting By Jamey Corriveau Askiadesign, Askiafield, Lab 18th September 2025 ShareFacebookLinkedInTwitter Imagine this: you have meticulously crafted the perfect questionnaire in a Word document. Now comes the tedious process of converting it into a functional online survey. What if you could automate that? Well, that is the goal of our first major AI initiative. We have been developing an AI-powered process that can take a standard Word document and automatically generate the corresponding Askia XML file for the survey. This XML file can be imported directly into AskiaDesign. This initiative aims to dramatically speed up the Askia survey creation…
Getting Started with AI in Askia By Jamey Corriveau Askiadesign, Askiafield, Lab 11th September 2025 ShareFacebookLinkedInTwitter This AI blog series will highlight the key initiatives where we have integrated AI into the Askia survey design process. But before diving into the examples themselves, we thought it would be beneficial to provide an overview of how Askia users can begin leveraging AI in their surveys. Our assessment is that the necessary skillset required is comparable to that of an ‘advanced scriptwriter,’ i.e. someone who is comfortable using programming languages to complement their AskiaScript expertise. Happily, there are many Askia users who are comfortable with getting…
New Horizons: Advancing AI Initiatives By Jamey Corriveau Askiadesign, Askiafield, Lab, Product design 9th September 2025 ShareFacebookLinkedInTwitter The world of market research is in a constant state of evolution, and right now, Artificial Intelligence (AI) is the driving force behind the most exciting changes. Businesses are increasingly relying on AI to sift through vast amounts of data, understand consumer sentiment, and make smarter, data-driven decisions. For those who may not know us, Askia has long been a trusted partner for market research agencies of all sizes, providing a powerful and comprehensive suite of tools for everything from survey design to data collection and analysis. We…
What do I want for Christmas? ChatGPT in Visual Studio! By Jérôme Sopoçko Askiaanalysis, Lab, Product design 13th January 2023 ShareFacebookLinkedInTwitter ChatGPT can write bad poems and good C++ code when prompted.
Panel providers, unite – the speech at the ASC By Jérôme Sopoçko Lab 22nd November 2017 ShareFacebookLinkedInTwitter On the 9th of November, the ASC invited some panel providers to attend a discussion on panel harmonisation. The discussion was orchestrated by Tim Macer. Angus Webb, Panelbase James McCoy, Research Now Jane Usoskina, Lucid Joaquim Bretcha, Netquest (and Esomar) Jon Puleston, GMI Orkan Dolay, Respondi Here was my speech – the written version at least as I may have ad-libbed a few unscripted things. Market Research is changing. You have heard it a million times – not in the way that Ray Pointer announced. There will be…
Panel providers of the world, unite! By Jérôme Sopoçko Lab 27th September 2017 ShareFacebookLinkedInTwitter The short story The industry is demanding more streamlining and automation… the only way that can happen is via standards – what are the Panel providers doing/proposing to do in this respect? We would like better visibility on their APIs and the differences between them… possibly talk about harmonising some key variables. We think there should be an automated standard evaluation of surveys in terms of length and complexity to better pre-evaluate the cost of sample. We would like panel providers to explain their position – and their…
Welcome to the machine By Jérôme Sopoçko Lab 5th July 2017 ShareFacebookLinkedInTwitter The following is a transcript of a talk given by yours truly and Chris Davison from KPMG Nunwood at ASC’s One Day Conference on the Challenges of Automation in Survey Research on May, 11th 2017. Introduction We have entered the golden era of automation –in other word: make machines do things. At first it was repetitive and simple things – find duplicates in a sample list, copy that survey and substitute the word Coca-Cola by Pepsi and send the results to all the executives of the relevant company…
More engaging surveys with ADX Studio By Jérôme Duparc Lab 23rd May 2017 ShareFacebookLinkedInTwitter ADXStudio is an open-source Integrated Development Environment (IDE) for people who want to create Askia Design Controls or Askia Design Pages easier and faster. This application supports AskiaScript / JavaScript / HTML / CSS and more. We designed this application in order to provide a dedicated tool for survey authors who want to take their surveys one step further: interactive survey controls (Geo Maps, touch-friendly drag and drop, …) or custom layout (mobile first survey design). It therefore allows you to easily set the parameters for your survey controls or layouts, use script…
Big Data with just one digit By Jérôme Sopoçko Lab 11th October 2016 ShareFacebookLinkedInTwitter I know some of you think I only attend conferences for the free food, the drinks and the social scene. They are right – no point in me denying. But in-between parties, I tend to heal my hang-overs in the semi-darkness of conferences. Coming back from the ASC and ESOMAR, there are a few new tendencies in the Autumn/Winter MRX fashion. Forgotten MROC, gamification, mobile research, Big Data – that’s so last year… it’s main stream, dude. These days the cool kids talk about Automation, Data fusion, Artificial Intelligence……
