MRS Annual Awards 2015

Every year the great and the good of the UK market research industry get together for an extremely glitzy awards evening which is always a fantastic event but this year the MRS surpassed themselves at Supernova in the heart of London; Askia was there as a sponsor and party goers along with 850 others out for a great night and what a fantastic night it was too.

The awards are, and I quote, “…to celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

There were 23 different awards categories and we’re delighted to say that Askia clients Hall & Partners were winners of the award for Technology Innovation & Effectiveness and we had finalists in other categories for Verve, TNS UK and KPMG Nunwood. It’s fair to say that we are immensely proud of them.

To see how glitzy market research can get when it scrubs up to a fine shine take a look for yourself:

Will we be there next year? You can bet your big data on it!

Askia User Survey 2015 results

What did you like?

Most of you like the easy to use & learn our applications. In the same idea, you think our application are intuitive and user-friendly.

You also mentioned our scripting engine (Askiascript 2.0), the flexibility and the fact our platform is open to extend the software as well as the quality of the support.

Our personal favorite was “The close working relationship and the willingness to listen to our concerns”.

What did you not like?

You would like us to simplify the management/modification of web screens to require less HTML/CSS/JavaScript knowledge and deliver enhanced report/monitoring tools.

You also seem to be keen on improving the speed and time to process especially for large data sets and simplify the interface, having it web based and allowing multi user access to our suite of apps.

Finally, you would like more communication/information on development/changes and some of you also mentioned to have the documentation translated in French.

Our personal favorite was “The sometimes geeky choices for user interface and element naming, … “.

What should we work on?

We asked you to put yourself in our shoes and help prioritise our development plans, this is what you said.

Askiadesign – most of you would like new questions types and additional routing/scripting keywords.

askiadesign

You’d also like us to work on a better templating system, to be able to define short captions for responses, to apply routing actions to several questions and to have the possibility to create functions in askiascript. Some of you also mentioned to simplify the creation of semi open responses.

Askiavoice: The recordings management and CATI /AskiaClient interface appear to be the area where you would like us to put the focus.

askiavoice

Some others good ideas / functionalities came as spell check, CTA as service and improvement of the quota definition.

Askiaweb: Most people would focus on improving the spam, soft bounce detection followed by a “print my answers” feature.

askiaweb

You were keen for us also to improve mixed-mode data collection.

Askiaface: when it comes to face to face data collection, your priorities are: give the possibility to continue the survey online and the contacts list management.

askiaface

In terms of other ideas, we received a lot of good ideas including:  improve the storage of multimedia files taken during the survey, improve the management of quotas and be able to hide the sidebar.

Askiaanalysis: Improve the speed of processing is the area on top of your choice followed by the table layout facilities.

askiaanalysis

In addition, people would like to see:

  • Full compatibility between analyse and vista portfolios, calculated variables, …
  • New calculated variable – Multiple by script (one script)
  • More scripting
  • Search function for portfolios

What else would you like to see?

People also asked for: better communication / information on modifications/changes, better/more documentation, user guide, knowledge base articles and some of you for a French version of our documentation.

Support

In terms of overall satisfaction:

  • 28% were very satisfied by the support.
  • 71% were either very satisfied or satisfied.
  • 26% were neutral.
  • 3% were dissatisfied and none were “Very dissatisfied”.

When it comes to improving Support, you’d like us to be better at explaining the solutions so that you can learn from it and improve the speed to reply or produce a solution.

Askia launches new qual / quant research software platform

Serial market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software specialists Askia to launch a new unified customer feedback software platform called Platform One.

Platform One has been built to manage every kind of customer feedback scenario: from large-scale quant panels, to small-scale qual communities, to complete Voice of the Customer programs. It comes with a suite of in-built quant / qual project tools, a customisable member portal for member engagement and web research, and a fully integrated app for mobile research. The company’s ambition: to create a unified customer feedback platform that delivers a significantly better user-experience at every single step. The result: a software platform with extended functionality like shared questions for data enrichment; point-in-time and responsive sampling; event and beacon triggered mobile research; sequential qual / quant research projects; financial gamification and interactive detachable dashboards. Askia’s data collection and analytics software forms part of the unified platform offering.

The software platform took three years to conceive, develop and build. It’s now live and managing 20 + customer feedback communities. The company has offices in London and a software development and servicing team in Colombo.

Jon Gumbrell, Platform One Principle Founder & Chief Software Architect says, “The industry is full of legacy applications that don’t align with user needs. Quite apart from being a nightmare to actually execute, integrating such applications results in the creation of cumbersome, inefficient, often unmanageable systems. I wanted to start from scratch and build a genuinely unified research software platform fit for tomorrow’s business requirements.

Mike Hall, Platform One Co-Founder says, “The future of research lies in technology, and Jon has a genius for it, so it’s hugely exciting to team up with him.

Jérôme Sopoçko, Askia Founder & Chief Software Architect says, “Platform One’s technology allows research to fit around the customer, whereas traditional methods attempts to fit the customer into research.

Jon Gumbrell is the ex-owner of ID Factor and a co-founder of Verve. It was at Verve that Jon met Mike Hall, founder of Hall & Partners. Askia’s Jérôme Sopoçko and Patrick George Lassale form part of the company’s extended team and Claire Bickerton, former Group Business Director of Hall & Partners, is a Platform One co-founder.

Platform One formally marks their launch with a new explainer video and website.

Platform One team photo
The founding team (from left to right): Mike Hall, Patrick George Lassale, Jon Gumbrell, Claire Bickerton, Jérôme Sopoçko.

Platform One extended functionality, further information.

  1. Shared questions: add stored questions to new surveys, writing back the data, to enrich member information.
  2. Point-in-time sampling: because what was true last year may not be true this year, we’ve built a feature that enables sampling using data from any point in time. We’ve also made it possible to sample according to change – all those who have had a pay rise, for example.
  3. Responsive sampling: if a quota stop is applied sample will no longer be delivered to any cell that has achieved its stop value. Automatically stop sending feedback projects to members as soon as you hit target in a specific quota cell.
  4. Event & beacon triggered mobile research: mobile research tasks can be triggered by events or beacons. Research tasks are deployed to the mobile app, but remain hidden until triggered by an event like boarding a flight, or a beacon placed in a store exit.
  5. Sequential qual / quant research projects: research projects are created as normal but marked as ‘sequenced’. Invites to the next project in the sequence are automatically sent either on project completion, or on a schedule (or both). For example, you could set your triggers for Project 2 to be completion of Project 1 and 7 pm on X date.
  6. Financial gamification:the same positive action can be incentivised using both financial and gamification points. Financial rewards can be set to match member gamification level. For example, a member who has achieved Level 3 can receive 60% of the maximum financial reward, whereas one who has achieved Level 6 can receive 100%. This encourages proper participation and dissuades improper participation.
  7. Interactive, detachable dashboards: these reporting dashboards can be set up to share app survey results. Users can manipulate the data by selecting questions, selecting their preferred mode of data visualisation and filtering the data set using both app survey and panel-wide filters. Responses to all video questions are displayed on the dashboard as a video thumbnail wall. Video responses can also be filtered by both app survey and panel-wide filters.

Askia upcoming events

It has already been a busy year for Askia as the industry exhibitions keep on coming thick and fast, which is what we like, as we love to show visitors what we have been up to with new development and new products.  It’s always worth stopping-by for a chat at our stands to see what’s new so here are 2 more opportunities to do just that!

Printemps des Études

We believe Printemps des Études is the definitive market research show in France, that’s why we’re there! We’ll be on stand #5, so don’t hesitate to visit, have a chat and a glass of champagne!

It will be held on the 16th & 17th April once again at the Palais Brongniart right in the center of Paris.

Insight 2015

Askia is back at Insight this year to showcase our ever-expanding portfolio of apps on the 29th & 30th April.

The event has literally gone to the next level in 2015 at Olympia as the market research element of Marketing Week Live, now back to its original name of Insight, has moved up to the 3rd floor to Olympia Central.

Askia will be on stand ID34 and looking forward to meeting you there.

Here’s some info about Insight.

Myforce opens a new office in Prague!

I have a bit of important MyForce news to share with you: we opened a new office in Prague, Czech Republic!
Kateřina Marková (whom we have worked with for many years already) becomes managing director of MyForce CZ.

As Myforce keeps on growing both in turnover and in number of countries where our solutions are installed, opening MyForce CZ was a logical next step for us. Choosing Prague as our new office location is no coincidence, as we had good reasons to opt for this particular city: First of all, this will help us to support a number of important local MyForce customers. Secondly, MyForce has always had close relationships with Kateřina Marková, as we have been working with her on local projects for many years now. And finally, we are certain that having a Czech office will aid us in sustaining our relationship with Brno’s University of Technology.

Kateřina Marková, managing director MyForce CZ, added: “Becoming part of the larger MyForce group ensures stability and business continuity for our local clients. With the resources of the whole MyForce team at our disposal, we can provide an even better service.

As a result, Myforce has updated the website as well: www.myforce.cz is available for those of you who know Czech 😉

MyForce CZ
Počernická 272/96
108 00 Praha 10, Czech republic
+420 272 731 711
info@myforce.cz

Askia opens office in LA and now hiring!

Askia has set up a new office in Los Angeles. The office is the second for Askia in the United States, reflecting the growth of the company’s survey software business and demand from marketing research agencies for specialised, innovative software solutions.

Jamey Corriveau, Director of U.S. Operations, will head up the new office. Jamey is currently hiring both client service and technical support staff to provide expanded customer care.

Corriveau has worked for over 25 years in the survey and market research industry, with 14 years at SPSS Inc. His roles have reflected a variety of business and technical responsibilities, including Operations Vice President, Director of Product Marketing, Manager of Solutions Architects, and Systems Engineer. He has extensive experience and knowledge of the business issues facing today’s market researchers and is a frequent speaker at market research industry events.

Askia’s New York office will continue to support clients in the region, with both offices providing coast-to-coast coverage for Askia’s users.

Askia Los Angeles
6515 W. Sunset Boulevard #320
Los Angeles, CA 90028
+1 (323) 871-4811

UPDATE: all below job offers are no longer available! Don’t hesitate to check back on our website for other jobs!

Technical Support Specialist

Location

Los Angeles, USA

Description

The primary responsibility of this position is to provide technical support to customers by researching issues, answering questions, and general troubleshooting of problems.  Additional duties will include:

  • Phone, email, and in-person technical assistance
  • Remote and on-site training and installations
  • Pre-sales support (demonstrations and presentations)
Requirements
General Skills
  • One (1) year Market Research software expertise
  • Knowledge of data collection and data processing techniques
  • Knowledge of web scripting (HTML, CSS)
  • Knowledge of programming (VBA, JavaScript)
  • Knowledge of databases (SQL, Access)
  • English language required
  • Occasional U.S. and International travel
Personal Skills
  • Logical thinking and good communication skills
  • Quality oriented with attention to details
  • Self-driven, responsible, and organized with ability to meet deadlines
Additional Benefits (not required)
  • Spanish and/or French speaking skills a benefit
  • Dialer and VOIP technologies a benefit
How to Apply

Be the next to join the ASKIA team by sending your resume to jamey@askia.com.