“Simplicity is complexity well done” by DemoSCOPE By Gaëlle Normand Customers 27th February 2018 ShareFacebookLinkedInTwitter The following is a transcription of an article published by Stefan Klug, Head of Production at DemoSCOPE. It explains DemoSCOPE’s innovative approach to programming complex surveys, using Askia software. While many market research projects today are created using DIY Software, DemoSCOPE usually solves technically demanding survey tasks for its clients. Traditional market research programming has always been, and still is to some extent, to transfer a paper questionnaire into a CAWI, CATI or CAPI application – question by question, sequence by sequence and language by language. We have had several…